Internet: It’s Complicated


There is a problem with the internet.  It has forgotten its roots.  It has forgotten HTML.  It has forgotten LaTeX. It has forgotten WordPerfect.  It has forgotten television.  It has forgotten radio.  It has forgotten film.  It has forgotten phonographs.  It has forgotten photographs.  It has forgotten the Gutenberg Press.  It has forgotten the Alphabet.  It has forgotten Arabic Numerals.  It has forgotten Hieroglyphics.  It has forgotten music.  It has forgotten speech.

The internet is fascinated with digital waveforms.  They don’t realize that digital waveforms are phenomenally primitive.  As a consequence the internet is phenomenally complicated.  We have a whole generation trying to use metaphors of analog media equipment represented on digital media equipment.  It is complete crap and it does not occur to anyone.  Word processors are crap.  Spreadsheets are crap.  Presentations are crap.  Vector Graphics are crap.  Audios are crap.  Videos are crap.  Their formats and editors are crap.  Complex useless crap that many people are making a good living making more complicated to guarantee their meal tickets and they don’t even know it.  They use words like “organic”, “innovative”, “2.0”, “web”, “village”, “technology”, “entertainment”, “design”, “thinking”, “visual”, “global”, “climate”, “change”, “open”, “source”, “search”, “apple”, “i”, “my”, “face”, “google”, “twit”, “social”, “network”, “pirate”.  They hire lots of “numerati”, “literati”, “vidirati”, “audirati”, “timerati”, “grapherati”.  The words are meaningless and the people don’t know their assholes from first base.  They measure their credibility by their credit rating.

You ask them a “Simple” question and you get the “Complex” answer.  They don’t hear the question and don’t speak the answer.

They are shotgun happy pretending to be rifle sad.

Simplicity eats when it is hungry, sleeps when it is tired, doesn’t work or play.  Simplicity never leaves and never arrives.  Simplicity neither asks nor tells the time.  Simplicity is the crooked path that is the shortest distance.  Simplicity is periodic and chaotic.  Simplicity folows but has no leaders; leads but has no followers.

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Design: Business Design Induction/Deduction


This is my latest incarnation of the Business Design Process.  Induction (Brainstorming–generation of ideas) is Counter-Clockwise.  Deduction (Refinement–elimination of ideas) is Clockwise.

Below is the Intelligence Architecture:


Here is the Media Architecture:


This is the Data Architecture for this model.  Note that all values are accepted even if they are wrong:


Below is the Network Architecture of this model.  Note that the values are unique (nodes) and they are sequential (edges):


Here is the Text Architecture:


Here is the Numeric Architecture:


Here is the Octonion Architecture:


Design: Business Design


In an earlier post I was reflecting on the concept of a curriculum shared by Tim Brown of IDEO on his Design Thinking Blog.  At that time I shared a list of areas I felt would compose a curriculum.  I have continued to reflect on this and I have come up with the following table:


The rows in the above table are the market segments the columns are the market segment actions.

Relationary Browser

What I am finding in my current work is that there are a set of symmetrical, semi-symmetrical and asymmetrical polyhedrons that can be used to describe an individual’s network with the the individual as the focus and direct links as radii to individuals represented as polytopes and the reporting groups (circles) represented as polygons formed from connecting the vertexes for the individuals in the reporting groups with edges.

Suddenly, “spheres of influence” can be modeled and utilized to the benefit of the communities of the individuals.

Prezi could be used to navigate the vertexes on the surfaces of these spheres of influence as a giant two dimensional map of linked pages that you could “dive” into or “surface” out of through the links instead of forwarding or backwarding.

All you would have to do is have a “map” button that you click on and all the child pages for the current page are displayed as a Prezi map.  As a line or table of pages,  as a sphere with the pages displayed on the surface or flat one degree daisywheel with the tops of the pages pointing to the center where an icon for the current page resides.  Rotate the daisy to look at the pages right side up.  Or navigate freely Prezi style.

This could be applied to webpage networks, citation networks, social networks, location networks, date networks, time networks or state networks, career networks, image networks or any other form of network you can dream up.

If you have a company capable of developing this, I am looking for work and this would be a great project to get paid for.

Linear, Tabular and Netular Thought


Gutenberg’s creation of the western version of the printing press is regarded as a revolution and in a sense it was.  Printing led to the transition of western thought from a theocratic 1300 year deductive flat world dark age to a 500 year inductive round world renaissance.  However, printing only lead to the presentation of greater amounts of information.  The real revolutions were the discoveries of Copernicus, Galileo, Newton and Einstein culminating in the General Theory of Relativity.  With the advent of Marxism the world slipped into the polarization of the Communist/Capitalist blocks and threw the world into another deductive flat world dark age that lasted into the 1990s.  The advent of the Internet and Tim Berner Lee’s World Wide Web has led to another renaissance back into inductive thought.  Worldviews are collapsing, however we are still to see a new worldview created by the new presentation of increasing amounts of information.  In fact, the Internet age is still trapped in the models of the age of the printing press, the most prevalent being linear (scribal literacy) data and tabular (press literacy) data.  Tabulation dominates information technology architecture and until it is abandoned we are still slaves to print.  The Turing Machine was a migration of existing printing press information technology architecture not an innovation in information technology architecture.  We have yet to implement fundamental change at the foundation of our technologies.  Until we are able to rethink, reengineer, mechanize, represent, store, process and present information as netular (internet literacy) data successfully, which has yet to happen, there will be no revolutions in human thought.

Databases: Structured Associative Model


For years now I have been struggling with Relational DBMS technology and Associative DBMS technology attempting to get them to do what I want.  In my first efforts, Relational models were structurally restrictive, Dimensional models were unable to grow organically, EAV models are incompatible with relational architecture.  I came upon Simon Williams Associative Model of Data and although enthralled with its potential I found it too had limitations.  It was semi-structured and allowed for too much flexibility.  25 years in Information Technology had taught me that there was a single standard classification system for setting up databases not a plethora of ontologies.  I was determined to find the theoretical structure and was not concerned with hardware limitations, database architecture, abilties of current query languages or any other constraints.

The Associative Model of Data had made the difference in liberating me from Relational and Dimensional thinking.  A traditional ERD of the Associative Model of Data I at first thought would look like the following:


Basically what you have is a Schema composed of Nodes with Node Associations through Verbs and Associations with Nodes Attributions through Verbs. The range of Node Entities, Verb Entities, Association Entities and Attribution Entities are endless.  As well the population of the Schema has an unlimited dataset of natural key values.  I have been challenged by Relational database specialists and SQL experts regarding the viability of this model within current limitations, however their arguments are irrelevant.  What is important is the logical validity of the model, not the physical validity.

After receiving the criticism I decided to revisit the model in order to simplify it.  I went over Simon William’s explanations of his model and its application and found I could reduce it to the following:


This was profoundly simpler and better reflected the Associative Model of Data’s Architecture.  But even with this simpler architecture I was not satisfied.  I felt that the Associatve Model although giving the benefit of explicitly defining the associations was a tabula rasa.  Research has shown that tabula rasa’s are contrary to the behavior of the finite physical universe.  There is an intermediate level of nature and nuture.  And this is what I sought to model.


When I first encountered the Zachman Framework, something about it struck me in a very profound way.  I could see there was something fundamental in its description of systems, however I felt that the metaphors that John Zachman used were wrong because they themselves lacked a fundamental simplicity.  The consequences of this were that those who studied under Zachman ultimately could not agree on what he was talking about.  Also the “disciplines” that Zachman’s Framework generated were continually reinventing the wheel.  Zachman had created a world of vertical and horizontal stovepipes.  To further the confusion Zachman refused to conceive of a methodology based upon his framework.  Consequently, there was no way to determine what the priorities were in creating a system.  I call this the Zachman Clusterfuck.

Zachman’s work spawned years of work for me.  I could see that systems had a fundamental structure, but I could not agree with Zachman.  Focuses and Perspectives were useless terms.  The construction metaphor was useless.  I read anything I could get my hands on dealing with systems, methodologies, modeling, networks and a broad range of other literature across the disciplines.  Out of this came a set of conclusions:

  1. There were a fundamental set of Noun Entities
  2. There were a fundamental set of Verb Entities
  3. There were a fundamental set of Association Entities
  4. There was a clear order in which the Nouns were addressed
  5. There was a clear order in which the Verbs were executed
  6. The structure was fractal
  7. The content was a scale-free network

I made some attempts at creating the vocabulary and experimented with this new Structured Thinking Language.  However, the real break came when I worked with John Boyd’s OODA Loop:


The OODA Loop revealed a governing structure for the methodology and guided my way into the following hybrid relational/dimensional/associational model I call the Structured Associative Model of Data:


One of the key things this model demonstrates is the sequence followed by the OODA Loop.  Starting from the top, each dimension set spawns the next.  Choices are created from the dimensions.  There is no centrism to this model which is an inherent flaw in Service Oriented Architecture (SOA), Event based architecture, Data centric architecture, Goal-Directed Design, Rule based systems among others.  The stove pipes of Focuses and Pespectives disappear by reasserting a clear order of priorities and dependencies for achieving success.  The model also supports bottom up inductive as well as top down deductive sequencing.  This will make the system able to reconfigure to handle exceptions.

Some of the things I have learned in designing this model include the realization that unit defines datatype and that all measures are variable character string text.  This is because any displayed value is only a symbolic representation of the actual quantity.  If operations are to be performed on measures they are converted to the correct type as part of the operation.  I also recognized that Unit was necessary to define the scale and scalability of the system.  Further, it became apparent that analog calculations should not be practiced.  Every value should be treated as discrete and aggregated.

Another aspect of this system is the inclusion of currency and amount.  I have been critical of Zachman and academics for their hypocrisy regarding the economics of systems.  All systems have a cost and a benefit and they are measurable in currency.  Contrary to the reasoning of the majority, every decision is ultimately economic.

Tim Brown of IDEO has coined the term “Design Thinking” and has been toying with the concept for some time.  Many designers dwell on the two dimensional concept of divergence and convergence as modes of thought.  If we look at my model, divergence is the creation of choice while convergence is selection of choice.  There is no alteration or deletion of choice in my model as history is preserved.

Now what you have is a unencumbered framework with a clear methodological sequence.


Welcome to the Cognitary Universe.

Universe: The Czerepak Framework

I just visited the archive of Tim Brown’s Design Thinking Blog and came across the following post:

Definitions of design thinking

Tim Brown » 07 September 2008 » In design thinking »

In my HBR article I gave a ‘definition’ of design thinking. It was:

Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

On reflection this is a narrow description that focuses on design thinking’s role within business. The next sentence that I wrote.“….design thinking converts need into demand” , which I borrowed from Peter Drucker, broadens things out a bit but still assumes an economic motivation.

I am grappling with two questions as I think about this.

1. Is there a general definition of design thinking?

2. Is it useful to have one?

I think Tim has something very good here and suggest that the following would be a further breakdown of his classification:

  • Viable: Business
    • How Much: Quality
    • How Many: Quanitity
  • Feasible: Technology
    • What: Material
    • How: Process
  • Desirable: Human
    • Why: Goal
    • Who: People

Obviously, if you have been following my blog, you can see the same pattern appearing and reappearing as we explore other’s concepts.  The six interrogatives continue to reassert themselves.  However, I think I finally nailed one more aspect on the head.  I hate to say it, but it came to me in a dream about working on a programming project:

  • Reliable:
    • Where: Location
    • When: Timing

Quantity and Quality are two aspects of design/system thinking that are continually overlooked by academics and specialists, but not business people.

Interestingly enough this perspective is not new.  Clayton M. Christensen in his book The Innovator’s Dilemma discusses a four part model that fits nicely with this:

  1. Availability
  2. Compatibility
  3. Reliability
  4. Cost

I consider, Clayton’s the most empirical ordering.  Consequently, I would like to mesh Tim’s, Clayton’s and my perspective into the following:

  1. Feasibility: Technology
    1. How
    2. What
  2. Compatibility: Personality
    1. Why
    2. Who
  3. Availability: Market
    1. Where
    2. When
  4. Viability:  Business
    1. How Much
    2. How Many

Now, looking at this I am reminded of Malcolm Gladwell’s book, Tipping Point, and it adds the following character to the model:

  1. Feasability: Mavin
    1. How: Processes
    2. What: Materials
  2. Compatibility: Connector
    1. Why: Goals
    2. Who: People
  3. Availability: Salesman
    1. Where: Locations
    2. When: Schedules
  4. Viability: Customer
    1. How Much: Costs
    2. How Many: Units

Universe: A Multi-Dimensional Medium

Let’s do a thought experiment.  I want to take design thinking and abstract it to a system.


Imagine that there are no solids, liquids, gases or plasmas or particles.  That the Universe is a fluid medium swirling between equilibrium and non-equilibrium in multiple dimensions.  What we perceive to be solid, liquid, gas or plasma are not states, but intersections of dimensions that describe interdimensional vortices.  Energy is the intensity of a vortice.  Mass is a vortice of a set of dimensions.  Light is a vortice of a set of dimensions.  All of the particles are vortices of sets of dimensions.  Each influence the other based upon which dimensions they are composed of.

R. Buckminster Fuller clearly states in his work that we should perceive the systems as finite four dimensional spheres.

There are only four fundamental states:  vortice verge, vortice converge, vortice emerge, vortice diverge.


Everything we perceive are combinations of these vortice states.  The states are +/- vortice yaw, +/- vortice pitch, +/- vortice roll.

If any vortice is spiraling toward you it is positive, if any vortice is spiraling away from you it is negative.  By definition, no vortice can be stationary with respect to you.

There are only eight fundamental vortices: How, What, Why, Who, When, Where, How Much, How Many.

This gives us the following eight vortice, four state table:


Take the time to look at the terms defining each of the white cells in the table.  Each row is the addition of a dimensional vortice.  For example: Each additional “when” vortice is another separate clock.  Each additional “where” vortice is another separate radius.  All of them are factors in a system or a design.

And even this representation is inaccurate.  If we consider fractal geometry and chaos theory, there are no points, no straight lines, no arcs, no planes, no circles, no polygons, no polyhedrons, no spheres, only vortices that are above, within or below our range of perception.  Space cannot be filled with any geometric shape.  Everything is composed of vortices–spirals.

We have to abandon the flat world, flat space models we currently cling to.  The world and the universe are not infinite planes.  The world is a finite island of non-equilibrium in a predominantly equilibrium universe.

And that is it, the Czerepak (Chair-eh-pak) Framework.

Copyright (c) 2008 Grant Czerepak.  All rights reserved.