Design: Business Design

HexSheet

In an earlier post I was reflecting on the concept of a curriculum shared by Tim Brown of IDEO on his Design Thinking Blog.  At that time I shared a list of areas I felt would compose a curriculum.  I have continued to reflect on this and I have come up with the following table:

table-market-segments

The rows in the above table are the market segments the columns are the market segment actions.

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Debunking the Pastoral Myth

pastoralmyth

Most of us are a few generations off the farm.  We are probably living in a metropolitain area.  We are probably earning decent incomes.  We have insulated homes, heat, electricity, running water.  We buy our organic groceries at a supermarket.  We don’t realize that most of the people who work on farms do so hoping that their children will get a good education and get a job living in the city.  This includes our forefathers. Why?  Because farming is a shitty way to make a living.  It is not a hobby you perform on your off time with a $60,000 a year salary to earn during the day or a pension check coming in each month.

Californians are living in a complete delusion.  They look at the pastoral pictures thinking that those people living in borderline poverty performing manual labor from dawn to dusk have the good life.  Agriculture for most people in the world is a second or third world existence.  They wish it on no one.

A majority of our food comes from industrial agriculture.  Our quality of life and our ability to feed ourselves is dependent on large scale agriculture and agricultural science.  And because of industrial agriculture only a few percent of the developed world’s population works on farms.  Even today most farmers in the developed world want their children to live and work in the city so they can enjoy a better quality of life.  When we ask farmers to produce “organic” products we are actually reducing yield and the farmers are making less money.  Our romantic notions about agriculture are actually imposing more work for less return upon the world’s farmers.  Organic agriculture is a formula for poverty.

For most of the world, growing and eating locally is not viable.  Many regions have short growing seasons that greatly reduce the number and type of crops that can be grown.  Yes, staples can often be grown locally during one season, but winter and the need for nutrition and variety of diet requires long distance transport of produce.  California is the exception, not the rule, and should not dictate agricultural policy for the rest of the world.  Fuck local.

The world does not want to be hungry.  In many cases scarcity in other countries is due to our food fetishes or our food phobias.  Let the people of the world coordinate the growing of crops to feed themselves using the latest techniques of agriculture and aquaculture.  Yes, one company owning all seed varieties is a crime against humanity.  However, there are good agriculturalists who can apply large scale agriculture for our benefit.

Think Global.  Let Us All Eat Bread, Meat, Poultry, Fish, Fruit and Vegetables Year Round.  Cake, too.

DemocraNet: Scale-free CPUs, HFGW Networks, Associational DBMSs, Iconic Languages, AlwaysOns and Laypeople

fractal

I came across this article http://tinyurl.com/58envr in Infosthetics.com regarding a medical iconic language. This lead me to think about iconic languages in general.

What would happen if we developed non-text languages where icons were not just “terms” but were used as “definitions” as well?

Consider having:

Iconic vocabularies.
Iconic grammars.
Iconic syntax.
Iconic linguistics.
Iconic dictionaries.
Iconic thesaurii.
Iconic wikis.
Iconic semiotics.
Iconic animation.
Iconic context.
Iconic databases.
Iconic functions.
Iconic organization.
Iconic networks.
Iconic events.
Iconic fonts.
Iconic classics.
Iconic metrics.
Iconic audio.
Iconic video.
Iconic mechanio (pressure)
Iconic olfio (smell)
Iconic gustio (taste)
Iconic thermio (heat)
Iconic nocio (pain)
Iconic equilibrio (balance and acceleration)
Iconic proprio (body position)

Such languages already exist. Chinese Hanyu for example. But what if a new global iconic language were developed?

In my reading I am discovering that even words are treated by our minds iconically as symbolic clusters. If the first and last letter of a word is correct the remaining letters in the word can be in any order. In fact, we do the same things with words themselves. We create word clusters and shuffle them around to create sentences. I think language does not have the formula Chomsky came up with using random sets of words arranged syntactically. Words are symbols and sentence fragments are symbols that we connect together. We do the same thing with lists which are basically paragraph fragments. All these fragments are are arranged according to the rules of a scale-free network not a hard wired linguistic structure. I think that would shake Steven Pinker up.

The thing that is necessary to point out is literacy and numeracy does not make us any more or less intelligent. It is a symbolic system like any other that trains us to think in certain ways to process language and quantities. Whatever we do we are simply learning another, perhaps more efficient way of processing symbols representative of reality. Plato thought that literacy was dumbing down his students because they did not memorize and meditate on what they learned, choosing to write it down and put it on the shelf instead. Are our children any different if they choose to let computers deal with the mechanical aspect of literacy and numeracy so they can concentrate on higher order operations? Do we agonize over our children being unable to weave cloth and tailor clothing?

If Marshall McLuhan is right, we are not past the point where we are pumping old media through the new internet media pipe. Text will always be with us, I think because it is just too darned useful. But we will utilize it differently as we become able to record, replay, produce, publish, communicate and collaborate using non-textual, non-numeric media and move beyond linear and tabular networks and into netular scale-free networks.

Something that occurred to me about phonetic language like English and syllabic language like Arabic versus iconic language like Hanyu Chinese is a phonetic or syllabic language enable you to encode or decode words according to their sound and store and retrieve them based on a simple index. Hanyu on the other hand provides no association between code and sound. You are dependent on the person you hear the word from to provide the association making coding and decoding author dependent. Iconic storage and retrieval indexes are not always obvious either although they do exist based on the subordinate symbols from which words are composed. The internet poses the remedy to this by enabling the automation of the association between sound and icon and definition.

It seems to me that iconic languages as a technology are undergoing a major evolutionary change that could not be achieved without the internet.

Computing is going through an interesting process:

Note: PL means programming language

Nodular Computer: Mainframe: Priesthoods operate
Nodular Network: ARPANET: Priesthoods connect
Nodular Data: Variable: Noun: Priesthoods Query
Nodular Language: Variable PL: Assembler: Priesthoods Manipulate
Nodular Communication: Variable Packet: TCP/IP Priesthoods Communicate
Nodular Schedule: Sequential Batch

Linear Computer: Minicomputer: Scribes operate
Linear Network: Ethernet: Scribes connect
Linear Data: String dbms: Verb: Scribes Query
Linear Language: String PL: 3GL: Scribes Manipulate
Linear Communication: String Packet: HTML: Scribes Communicate
Linear Schedule: Multi-Tasking

Tabular Computer: Microcomputer: Educated operate
Tabular Network: Internet: Educated communicate
Tabular Data: Relational dbms: Noun Set: Educated Query
Tabular Language: Relational PL: SQL: Educated Manipulate
Tabular Communication: Relation Packet: XML: Educated Communicate
Tabular Schedule: Multi-Threading

What is over the horizon and will accompany Iconic Languages I call “DemocraNet”

Netular Computer: Scale-free CPUs: Laypeople operate
Netular Network: High Frequency Gravity Wave Network: Laypeople communicate
Netular Data: Associational DBMS: Verb Set: Laypeople Query
Netular Language: Assocational PL: Iconic Language: Laypeople Manupulate
Netular Communication: Association Packet: XMPEGML: Laypeople Communicate
Netular Schedule: AlwaysOn

Scale-free CPUs will be solid state computers.  There will be no moving parts at all: Solid State Storage, no fans, no boards and a Network Processor.

High Frequency Gravity Wave Networks will make available bandwidth several factors larger.

Associational DBMSs will allow us to modify databases on the fly without concerns regarding referential integrity or normalization.

Iconic Language will Internationalize visual communication.

XMPEGML as new form of markup language for the standardization of iconic language exchange awaits development.

AlwaysOn would mean that you are always connected to democranet and always processing data.

Everything is in the mix to varying degrees, but each successive community is larger.

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Literacy and Numeracy: Who Needs Them?

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When Plato was teaching his students he was often frustrated by their note taking and reference to written records.  Plato was of the opinion that the new technology of literacy was creating a generation that was unable to think and meditate on what they were learning because of their dependency on the written word.

Today, technology is providing us with a broad array of new media with which we record, replay, produce, publish, communicate and collaborate without using literacy or numeracy.  Academics, publishers and governments are alarmed at declines in the reading of printed publications and student’s declining performance in the classroom.  They are claiming that “computeracy” is creating a generation that cannot read, write or perform mathematical operations because of their dependency on digital communication.

The truth is literacy and numeracy are simply primitive techniques for encoding information.  Composition and mathematics are just a bag of mental tricks for processing information.  And most of us do most of it poorly anyway.

Grieving over the loss of literacy and numeracy is like grieving over the inability to weave cloth or tailor one’s own clothes.  Computers have made literacy and numeracy very much like the mechanization of textile production.

What is happening in classrooms, to publisher’s sales and bureaucracy is not a decline in the intelligence of our next generation.  It is an increasing obsolescence of traditional literacy and numeracy.

Our children are not thinking at lower levels.  Instead, they are not wasting time with the mental effort required to mechanically process at the level of traditional literacy and numeracy and applying themselves to higher level thought.

The current method of submitting papers for peer review is completely obsolete.  HTML was an attempt to take the primitive technology of the printed page, reference and citation and emulate it with the small addition of hyperlinks.

The yet to be fully realized method of academic publication will be the publication of databases containing problem and hypothesis, subjects and researchers, schemas and forms, data and queries, measures and units, amounts and currencies, results and conclusions all available for peer review and public consumption–research databases and white databases.  And beyond that entire models in common formats which we are seeing in Computer Assisted Design Systems and Geographic Information Systems, for example.

This new generation using new media is modeling the universe in ways and at scales that were impossible with pen, paper and chalkboard.  They are even beyond printing press, radio, television, recorded audio, recorded video and most physical storage.  And the new generation can already interact globally in all of these new media.

Where are the people that are supposedly preparing them for life in this new world?  Complaining that their students are not interested in reading text books.  Even pumping normal children full of Ritalin to deny they as educators are not worthy of their students’ attention.

If You Don’t Like the Speed, Get Off the Ride

We have lived in “exponential times” since the big bang (if there was one)

VIDEO

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STL: Structured Thinking Language (remix)

It’s been a short time coming, but I have hammered out another iteration of the vocabulary for the Structured Thinking Language (STL).

stl03.jpg

REVISE: Conceptualize. Expand Meaning. What are you enhancing or making right? Creativity.

RELATE: Contextualize. Focus on Uniqueness. What is your mantra? Relativity.

REPORT: Logicalize. Maximize Value. What are you normalizing to the limit? Optimicity.

RECORD: Physicalize. Minimize Cost. What is your business model? Pessimicity.

REFINE: Personalize. Humanize Interaction. How do you lower the barriers to adoption? Anthropicity.

REPEAT: Synchronize. Increase Availability. How do you make yourself convenient? Synchronicity.

MOTIVE: Why? Concepts affected.

LOCALE: Where? Contexts affected.

OBJECT: What? Logics affected.

METHOD: How? Physics affected.

PERSON: Who? Humans affected.

MOMENT: When? Synchrons affected.

From here on in there are only six verbs, irregardless of whether you are Inducting (Analyzing) or Deducting (Designing) or (something new) Producting (Developing) or Conducting (Operating). It is the order in which you are performing the verbs which is important.

lifecycle.jpg

I love this. I’m going to invent more words than Shakespeare.

stl structured thinking language remix stl structured thinking language remix stl structured thinking language remix