Design: Business Design Induction/Deduction


This is my latest incarnation of the Business Design Process.  Induction (Brainstorming–generation of ideas) is Counter-Clockwise.  Deduction (Refinement–elimination of ideas) is Clockwise.

Below is the Intelligence Architecture:


Here is the Media Architecture:


This is the Data Architecture for this model.  Note that all values are accepted even if they are wrong:


Below is the Network Architecture of this model.  Note that the values are unique (nodes) and they are sequential (edges):


Here is the Text Architecture:


Here is the Numeric Architecture:


Here is the Octonion Architecture:


Literacy and Numeracy: Stone Axes and Bone Knives


Ultimately, everything is metaphor, whether we relate a taste to a strawberry or a color to a sound.  I use the word synesthesis broadly to describe the mechanism in memory that makes this possible.  The more I read, the more I am discovering that the structure is relatively the same in most individuals, but the perceptual history of every individual shapes the content of this structure differently.

There is some research that shows identical twins when together take different paths, however separated identical twins take similar paths.  You can find this in the work of Steven Pinker.

What is known is multiple sensory cues are better than individual sensory cues.  A visual cue will have a synergistic effect in memory when accompanied by other sensory cues including what I call the “cognitive sense”.  This being the case, the classroom is a terrible environment for learning and it is generally better to be immersed and learning in an environment with as many real sensory cues as possible right from the start.  This is why immersion is regarded as the best way to learn language although there are some caveats.

Steven Pinker has found that restricting language does limit people in their thinking, however in a generation the children build complete grammars with the language they are given and even coin new words as their experience dictates.  Language is a living, evolving thing within and across generations and cannot be contained in a 1984 fashion.  Nor is it wise to attempt to freeze a language you are studying, because it is a moving target.  Spelling guides, pronunciation keys, dictionaries, thesauruses, quotations, encyclopedias, news was never meant to police your thinking, but to equip you to think more broadly than your current abilities.  You weren’t meant to follow these books, you were meant to read to lead.  The books were meant to follow you.

Memory is infinitely flexible.  We are continually living a life where our mental data is accumulating and where we encounter crisis, climax and resolution or some variation mentally and we make the mental leap or stand on the cliff edge unable to evolve and cornered by our past.

Physics, Chemistry, Chronology, Geology, Psychology, Biology, Mathematics are the foundation stones of our sensory perception and our symbol systems and every one of these symbol systems evolves as we accomplish a phase change in any one due to an accumulation of exceptions until the system on which the symbols are based breaks down.  We call these phase change points “zero” and “infinity”, but zero and infinity are only place holders on a continuum be it linear, geometric, exponential or hyperbolic that has yet to show a limit of any kind.  All they mark are phase changes.

As Goedel demonstrated mathematically no system is complete, therefore no symbol system is complete.  There will always be phenomena that have yet to be represented and cannot be represented by the present system.  This is true for any language as well.  Listen to the phenomenal aural vocabulary of our youth as they imitate the sounds of their environment such as instruments and devices that our previous generation never heard.  Can we capture those “sound effects” with our current alphabet or icons?  I listen to children and youths communicating without uttering a single word in any language.  They communicate in the sounds and visual action of their home entertainment systems!  Anime is creating a world of children who speak a language their parents cannot fathom unless they are watching what their children watch.

And don’t be surprised to find children are no less intelligent than we were.  They don’t need the literacy we had to function in their environment quite effectively.  Measures of literacy and numeracy are irrelevant justifications for perpetuating an obsolete educational system.  The problem isn’t your children, it’s your educators.  Your children will define what communication will be in the future and we have to learn their lingua, not teach them ours.  Educators refusing to make the leap are, as Elliot said, “hollow men”.  Our children’s communication tools and cognitive abilities are in many ways superior to the cognitive tricks we use to think literally and mathematically with alphabets and numbers.  And that is all they are, a bag of tricks hammered into us for over twelve years.  Our literacy and numeracy tools are like stone axes and bone knives compared to what our children are using now.  Children can compose in video, audio, events, graphics, text, gesture and digits faster than we ever could read, rite and rithmatic with our pencils.  What makes our technology so exceptional or even worth preserving?  Are you still using a stone axe?

Welcome to the world of Marshall McLuhan.  Make the leap and learn the new media.  Let your children get on with computing.

The next time your child gets poor results on a literacy or numeracy test, tell the teachers to get their shit together and teach new media or find another job.

Love your children not your herd teachers.

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An ambigram, also known as an inversion, is a graphical figure that spells out a word not only in its form as presented, but also in another direction or orientation. This is typically when viewed as a mirror-image or when rotated through 180 degrees. The word usually is not a palindrome, although it may be. Sometimes the word spelled out from the alternate direction may be a different one, but for mirror-image ambigrams the canonical form spells out the same word.


Ambigrams in their modern form are a conception of John Langdon who compiled his work in his 1992 book Wordplay.

However, ambigrams were made famous through Dan Brown’s novel Angels & Demons.

I first came across the following ambigram in a copy of Omni magazine in the early 1980s


Here is the same ambigram upside down:


and found them to be a great mental excercise. Langdon discusses his technique in his article “Typographic Dopplegangers”.

This is the most famous commercial ambigram in Canada:


Voice of Amercia also uses an ambigram for its logo:


Here is a hastily drawn ambigram of my first name:


The most awesome piece of name ambigram software is at’s Flipscript Designer

I also recommend a very good ambigram blog Ambigrams by Nagfa from one of my favorite countries, Singapore. Ambigram artists from all over the world contribute to this blog to share ideas and compete. I consider it the best of all the sites I have found.  Here is one they graciously did for me:

This is another artform Nagfa does:

An ambigram tutorial can be found at


Another ambigram site that has increased in popularity is Wow Tattoos.  This is the site of Mark Palmer who has made a career of ambigram tattoos such as the “singularity” tattoo above.

I came across this bilingual Chinese English ambigram at David Moser’s Chinese Ambigram Site


Here’s something really innovative by ambigram artist Amafirlian on flicker (available in many sizes) called “fire”:

I just found this elegant ambigram below by Tiffany Harvey who does custom work through her site

Here’s a nice example of the name “Karen” from Ambigraphix:

Karen Ambigram by Ambigrafix

“AS YOU WISH”, here’s an ambigram that will keep on giving to the ladies in your life (click on the image to go to, no catch):

And in closing I found this at The Roman Empire Blog:

(image:, via

I recommend playing with ambigrams yourself to increase your mental flexibility.

I also add to this collection every month or so.  Please drop in again sometime.