Internet: It’s Complicated

its-a-complicated-world

There is a problem with the internet.  It has forgotten its roots.  It has forgotten HTML.  It has forgotten LaTeX. It has forgotten WordPerfect.  It has forgotten television.  It has forgotten radio.  It has forgotten film.  It has forgotten phonographs.  It has forgotten photographs.  It has forgotten the Gutenberg Press.  It has forgotten the Alphabet.  It has forgotten Arabic Numerals.  It has forgotten Hieroglyphics.  It has forgotten music.  It has forgotten speech.

The internet is fascinated with digital waveforms.  They don’t realize that digital waveforms are phenomenally primitive.  As a consequence the internet is phenomenally complicated.  We have a whole generation trying to use metaphors of analog media equipment represented on digital media equipment.  It is complete crap and it does not occur to anyone.  Word processors are crap.  Spreadsheets are crap.  Presentations are crap.  Vector Graphics are crap.  Audios are crap.  Videos are crap.  Their formats and editors are crap.  Complex useless crap that many people are making a good living making more complicated to guarantee their meal tickets and they don’t even know it.  They use words like “organic”, “innovative”, “2.0”, “web”, “village”, “technology”, “entertainment”, “design”, “thinking”, “visual”, “global”, “climate”, “change”, “open”, “source”, “search”, “apple”, “i”, “my”, “face”, “google”, “twit”, “social”, “network”, “pirate”.  They hire lots of “numerati”, “literati”, “vidirati”, “audirati”, “timerati”, “grapherati”.  The words are meaningless and the people don’t know their assholes from first base.  They measure their credibility by their credit rating.

You ask them a “Simple” question and you get the “Complex” answer.  They don’t hear the question and don’t speak the answer.

They are shotgun happy pretending to be rifle sad.

Simplicity eats when it is hungry, sleeps when it is tired, doesn’t work or play.  Simplicity never leaves and never arrives.  Simplicity neither asks nor tells the time.  Simplicity is the crooked path that is the shortest distance.  Simplicity is periodic and chaotic.  Simplicity folows but has no leaders; leads but has no followers.

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Design: The Boyd Pyramid

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Colonel John Boyd, who made his OODA Loop famous, was concerned with process, not perpective.  If he was he may have come up with the above diagram.  John was a fighter pilot in the Korean War.  He spent the rest of his life trying to understand and explain why he came back from his tours alive.  He was attempting to explain how to design survival.

Many designers are averse to the military and it is to their detriment.  For them I have to suggest participating in Emergency Management when the Incident Command System (ICS) is being applied.  Crisis eliminates any room for concensus or debate.

Part of my life involved hunting.  Also something many designers are averse to.  However, hunting taught me what John Boyd was trying to teach Air Force, Navy, Army and Marine so they would come home.  No video game can teach you what being in the field with a projectile weapon can teach you:

  1. Observation is the acquisition and recognition of targets.  In design this is detecting to find and fiat.  Art and Science.
  2. Orientation is compensating for climate and terrain.  In design this is designing to feel and fit.  Design and Engineering.
  3. Decision is choosing your operation and your weapon.  In design this is developing to function and form.  Skills and Tools.
  4. Action is either maneuvering or firing.  In design this is deploying to forum and foot.  Business and Market.

As you proceed through the process, your options are continually narrowing.  If your options are not narrowing you have recommenced the process at the same or another scale.

Your success not only depends on this sequence, but upon the speed you are able to execute it.  If you are able to cycle faster than your competition, they are acting on conditions that have already changed.