Business Design: A Misnomer

eight-ball

I just came from IDEO’s Tim Brown’s blog, Design Thinking, post on “A Curriculum for Business Design” and I can see his want to emphasize the need for design, but he misses the point.

I think the word “design” is becoming too much of a “to a hammer, every problem is a nail” conundrum. Every problem is not a design problem.  Business is very diverse.  What I would like to see is the following curriculum:

Business Science Inductive (Problems and Visions)
Business Science Deductive (Entrepreneurship and Leadership)
Business Design (Climates and Trends)
Business Engineering (Location and Movement)
Business Skill (Innovation and Professionalism)
Business Training (Imitation and Apprenticeship)
Business Education (Memorization and Theory)
Business Networking (Fraternity and Sorority)
Business Products (Culturing and Manufacturing)
Business Services (Sharing and Caring)
Business Marketing (Branding and Pricing)
Business Transactions (Closing and Accounting)

Design plays a part in solving every problem, but not every part of a problem is a design problem.

Let’s instill the diversity of business with design as part of the solution, not the only solution.

Oh, and if you call a problem an “issue”, that is another misnomer.  Problems are scientific and can be solved.  Issues are political and can never be solved.

Geology: A Growing Earth Theory

I think this is brilliant, however I am wondering where the water for the oceans came from, how mountains and volcanoes form and the center of the universe jab at the end leaves me saying a brick is missing.  But don’t throw the baby out with the bath water.

Kaki King: Guitar God

Beautiful, innovative style.

White Hex Corporation

logo-white-hex-1000

Announcing the Launch of Our New Corporation

2009 June 01

White Hex Corporation is pioneering interaction design and internet media.

English, Globish and English Mania

2 Billion non-English speaking people are learning English as the language of international trade.

Forget Moore’s Law, Enter Huang’s Law

Jen-Hsun Huang, CEO of Nvidia Corp., creator of the Graphic Processing Unit, shares his vision of the future.

We are no longer talking HorsePower, we are talking HorseTeamPower.  Personal Supercomputing.

Vodpod videos no longer available.

Web 3.0: A Herd of Leaders

many cats

Google signaled the end of Web 1.0 Infrastructure and the beginning of Web 2.0 Information.

Is WolframAlpha signaling the end of Web 2.0 Information and the beginning of Web 3.0 Knowledge?

I have been thinking about the recent comments of Seth Godin about Social Networks on TED.com.  Personally, I believe Seth is behind the curve and that Social Networking is becoming a bubble as platforms are becoming commoditized and Social Network companies are springing up everywhere without properly thought out business models.  Eventually, venture capitalists will get wise, pull their money out and the bubble will burst.  Web 2.0 is dead.  Long live Web 3.o.

WolframAlpha.com is probably the Web 3.0 shot that is being heard around the world.  A new generation of search engine for a new generation of knowledge-based internet technologies.

Social Networks will continue to exist.  All of the small Social Networks will be gobbled up by the biggies.  However, the center is shifting from the profiling of Web 2.0 focusing on the needs of the business to gather customer information back to the needs of the customer to gather product knowledge.

Relational databases focused on the values, information.  Associational databases will focus on the connections, knowledge.

Look forward to a new economy and a new plethora of business models.

Web 3.0 is here.  Knowledge is Power.  Power is Leadership.  Knowledge is Leadership.

Link:

Synesthetes: Synesthetic Metaphor

climate

There is a very interesting presentation on TED.com by a neurologist who has come up with innovative ways of treating his patients. In the third part of his presentation he talks of Synesthesia which is the ability to experience multiple sensory perceptions in place of one. For example tasting sound or seeing touch.

He points out that there is a part of the brain that, when damaged, disables the ability to understand metaphor and disables Synesthesia. He also demonstrates that we are all synesthetes with a simple experiment.

Understanding icons, in the context of this research, is a synesthetic experience and may show that contrary to my initial reservations, there is some truth to inherent meaning in icons that may be universal.

I have a blog post that is broader in scope than this neurologist’s conclusions. You can find his presentation under “Who Is A Synesthete?”

Here’s the Link: http://blog.grantczerepak.com/2008/11/15/synesthetes/

The moment you say “blue is cool” or “red is hot” you are expressing Synesthetic metaphor.

Here’s some audio recordings from MIT interviewing Synesthetes (each is about 1 minute):

Anyone who can make metaphor is expressing their own Synesthesia. I personally think this is an area of research that should be explored to help people develop their own Synesthetic abilities. It should also be explored to help us find commonalities in Synesthetic perception to develop Icons and Icon languages.

Richard Cytowic has written a book called, The Man Who Tasted Shapes.

I don’t agree with his separation of Synesthesia from common Synesthetic experience, but his insights are worth reading.

Further Links:

On Death and Dying

You are never fully alive.

You are never fully dead.

Birth and Death are just phase changes.