Hey, Twitter, Fly In Formation.

twitter-formation

Everyone’s eyebrows are raised at the latest billion dollar investment in Twitter.

Good reason, Twitter keeps flying into window panes instead of flying in formation.

Twitter’s problem is they are not buying up all the spin off applications and making an integrated multi-media micro-blogging platform. Facebook is.

If Twitter’s owners had some sense they would develop an ad vector that consisted of paid corporate microblogs that Twitter users could choose to follow. These commercial microblogs could be given a separate list in the twitter interface and, like adwords, bid for rank on a user’s twitter space.

The thing most businesses and marketing companies don’t recognize is that media has not changed much at all. Just like the television media, internet media is a collection of free service vectors on which to place paid service vectors. Free service vectors are bait in which you set your hooks to paid service vectors and always has been. So the bait has changed and the hooks have changed. So what?

Time for Twitter and all the marketing firms to paddle back to shore and hump it to the bait store and buy some new tackle instead of sitting on their asses wondering why the fish ain’t biting.

Rule number one: The rules are always changing.

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Internet: It’s Complicated

its-a-complicated-world

There is a problem with the internet.  It has forgotten its roots.  It has forgotten HTML.  It has forgotten LaTeX. It has forgotten WordPerfect.  It has forgotten television.  It has forgotten radio.  It has forgotten film.  It has forgotten phonographs.  It has forgotten photographs.  It has forgotten the Gutenberg Press.  It has forgotten the Alphabet.  It has forgotten Arabic Numerals.  It has forgotten Hieroglyphics.  It has forgotten music.  It has forgotten speech.

The internet is fascinated with digital waveforms.  They don’t realize that digital waveforms are phenomenally primitive.  As a consequence the internet is phenomenally complicated.  We have a whole generation trying to use metaphors of analog media equipment represented on digital media equipment.  It is complete crap and it does not occur to anyone.  Word processors are crap.  Spreadsheets are crap.  Presentations are crap.  Vector Graphics are crap.  Audios are crap.  Videos are crap.  Their formats and editors are crap.  Complex useless crap that many people are making a good living making more complicated to guarantee their meal tickets and they don’t even know it.  They use words like “organic”, “innovative”, “2.0”, “web”, “village”, “technology”, “entertainment”, “design”, “thinking”, “visual”, “global”, “climate”, “change”, “open”, “source”, “search”, “apple”, “i”, “my”, “face”, “google”, “twit”, “social”, “network”, “pirate”.  They hire lots of “numerati”, “literati”, “vidirati”, “audirati”, “timerati”, “grapherati”.  The words are meaningless and the people don’t know their assholes from first base.  They measure their credibility by their credit rating.

You ask them a “Simple” question and you get the “Complex” answer.  They don’t hear the question and don’t speak the answer.

They are shotgun happy pretending to be rifle sad.

Simplicity eats when it is hungry, sleeps when it is tired, doesn’t work or play.  Simplicity never leaves and never arrives.  Simplicity neither asks nor tells the time.  Simplicity is the crooked path that is the shortest distance.  Simplicity is periodic and chaotic.  Simplicity folows but has no leaders; leads but has no followers.

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Web 3.0: Debunking the Open Source Myth

capitalism

We have all been had.  There are thousands of companies out there  telling us our content has no monetary value and then using our sweat to make billions on advertising and claiming they are benevolently providing us a service.  THERE IS NO BENEVOLENCE ONLY BUSINESS.

Every post you put on the web has value.  Every keystroke, every mouse click has value.  Corporations are using it to advertise, analyze markets, sell to you.  YOU SHOULD HAVE A PIECE OF THE MONETARY PIE.

The problem is not technology.  Sending payment to everyone is damned easy.  The problem is middle men.  MIDDLE MEN MAKE THE PRICE OF EVERYTHING ARTIFICIALLY HIGH.

We can all profit.  Everything we do has worth.  We can charge for everything.  Everytime someone looks at our content we can profit.  DEAL DIRECT TO LOWER THE PRICE OF EVERYTHING, DON’T GIVE YOUR WORK AND CONTENT AWAY FOR FREE.  THE WEBSITES DON’T.  THE CARRIERS DON’T.

You have worth.  You have value.  YOU MUST BE PAID WHEN YOUR CONTENT IS DISPLAYED.

Stop being a Tube.  Stop being a Twit.  Stop being a Face.  Stop being a Space.  Stop Digging.  Stop Gurgling.  You are not children any more.  YOU ARE THE KEY.  ENJOY CAPITALISM.  DEMAND PAYMENT.

There is a Fair Global Price for everything and it is not Open Source.  THE COMMONS WILL ALWAYS BE A TRAGEDY.

ONE WORLD, FIRST WORLD.

Links:

Internet: The Banquet

thebanquet

I have been thinking about why we pour our heart out onto the web for “nothing”.  The reality is it is not for nothing.  We are all seeking something in exchange for our efforts as as abstract as that something may be.

You are putting something onto the Internet Table in order to take something from the Internet Table.

If you are not working for remuneration, you are advertising.  You are seeking intangibles that–in some way–will lead to a transaction.  You are creating a brand.

All the “OpenSource”.  All the blogs, all the webpages, all the sites, all the comments, all the games–everything–is about building your brand.

It is about “You, Incorporated”.

You want to ultimately acquire the world you want.

You want to rule your world.

There is a word for it: “Anarchy”

You each have no leader, but yourself.  Yet we work together in Synergy.

We are working toward a world of the Independent Global Professional.

If you are not selling something, you are advertising something.

Marshall McLuhan: The Reversal of Media

guy_kawasakimilli-vanilli

I just read a great blog post by Michell Tripp.  She announced that she was offended that Guy Kawasaki revealed he had ghost twitterers and unfollowed him comparing him with Milli Vanilli.  But along with her thinking declaring herself a heretic as original being quite boring, I think she is missing a significant point.

The entire trend of the web and technology as a whole is democratization.  By democratization, I mean individuals taking control of technology personally.

After democratization there is the commons that Howard Rheingold talks about: Cooperation.  Individuals opening up to each other and sharing themselves.

However, what Guy is doing is not at all bad.  He is going one step further.  He is turning his cooperative persona into a business.  He has done the personal computation thing. He has done the personal cooperation thing.  Now, he is doing the personal corporation thing.

So, you may have unsubscribed to a corporation, seeking cooperation.  But Michelle’s comparison to Milli Vanilli is off.

Milli Vanilli started off as a corporation posing as personalization.  The incongruity offended everyone.

So, maybe in a sense it is Michelle.  Maybe she is just behind the curve a little.  She does not see the reversal of the phenomena that Marshall McLuhan talked about regarding media.

Personal computation; Personal cooperation; Personal corporation.  What’s next in line?

The Cloud: “Welcome, To the Hotel California”

the-eagles-hotel-california

On a dark desert highway, cool wind in my hair, Warm smell of Colitas rising up through the air.

Up ahead in the distance, I saw a shimmering light.

In my province, I have begun pushing for a Design Council. However, I am beginning to wonder if I am just calling every problem a nail or creating another stovepipe. Software as a Service, Database as a Service, Science as a Service, Art as a Service, Design as a Service, Engineering as a Service, Manufacturing as a Service, Inventory as a Service, Sales as a Service, Purchases as a Service, Currency as a Service, Accounting as a Service, Service as a Service… all plugged into the huge amorphous global system we call “The Cloud”.

My head grew heavy and my sight grew dim, I had to stop for the night.

We are being frontsourced and backsourced, upsourced and downsourced, leftsourced and rightsourced, insourced and outsourced, yesterdaysourced and tomorrowsourced up the ying yang and out the wazoo. I think the economic crisis may just be the tip of the iceburg. We may be in a deep financial dependency, but we may also be entering a 24/7/365 service dependency where we could relinquish all our corporate and personal control to third parties completely losing our ability to independently execute decisions.

There she stood in the doorway; I heard the mission bell.

And I was thinking to myself, “This could be Heaven or this could be Hell.”

Then she lit up a candle and she showed me the way.

There were voices down the corridor, I thought I heard them say,

“Welcome to the Hotel California. Such a lovely place. Such a lovely face.”

“There’s plenty of room at the Hotel California. Any time of year, You can find it here.”

The Hotel California.  Peter Drucker lit up the candle and called the way “creaming”.  We continually seek work offering higher margins and abandon our lower margin work. Our Service Providers are willing to take up the lower margin work and establish a beach head. Instead of assuming control of our supply and rescuing the lower margin demand we forego them.  The Service Providers keep the beach head and begin undermining us and we surrender the middle margin work and seek even higher margins.  Eventually, we reach the top of the ladder. Either we freeze the state of affairs and impose it downward or we get pushed off the top. How do we impose such a freeze?

Her mind is Tiffany-twisted, She got the Mercedes-Benz.

She got a lot of pretty, pretty boys, That she calls friends.

How they dance in the courtyard, sweet summer sweat.

Some dance to remember, some dance to forget.

Silicon Valley was the center of the Personal Computer revolution.  Berkeley University. Stanford University.  Drugs.  Affluence.  Free sharing of information.  Lots of pretty boys at Xerox PARC and IBM dancing to forget.  Lots of pretty boys at Apple Computer and Microsoft dancing to remember.

So I called up the Captain, “Please bring me my wine.”

He said, “We haven’t had that spirit here Since nineteen sixty-nine.”

The first ARPANET IMP log – a record of the first message ever sent over the ARPANET took place at 10:30PM on October 29, 1969 setting up a message transmission to go from the UCLA SDS Sigma 7 Host computer to the SRI SDS 940 Host computer.

And still those voices are calling from far away.

Wake you up in the middle of the night, Just to hear them say,

“Welcome to the Hotel California. Such a lovely place. Such a lovely face.

They’re livin’ it up at the Hotel California.

What a nice surprise, Bring your alibis.

The Hotel California. Apple, IBM PC, MS DOS, Lotus 123, WordPerfect 5, dBaseIIIPlus, MacIntosh, MAC OS, MS Windows, MS Excel, MS Word, MS Access, Mobile Phones, Internet, AOL, MMUG, NetScape, MS Explorer, Web 1.0, Laptops, Yahoo, Amazon, eBay, Google, Chat, Forums, Blogs, Napster, Linux, Apache, MySQL, pHp, DOOM, Cellphones, Web 2.0, Firefox, iPod, iTunes, MySpace, YouTube, Skype, GoogleEarth, Facebook, Twitter, PirateBay, Wikipedia, WoW, SecondLife, iPhone.  The permanent digital network data repository of religions, organizations, emotions, locations, actions, possessions, professions, obsessions, transactions and reservations that we are voluntarily contributing to daily.  The Service Providers have stipulations in the Terms of Service you agree to permitting them to change the terms at any time without notification.  Recently one Service Provider changed the Terms of Service declaring that they owned all member content with no limitations on its use.  They backed down, but their weapons test was complete.

Mirrors on the ceiling, Pink champagne on ice.

And she said, “We are all just Prisoners here, of our own device.”

Worldwide data centres with petabytes of personal data connected by fiber optic spinal cords ready to be sliced and diced by domestic and foreign government agencies, corporations, criminals, theives and cyberterrorists looking for gold in the data mine.

And in their master’s chambers, They gathered for the feast.

They stab it with their steely knives, but they just can’t kill the beast.

Perhaps all these records will not matter to the Always On Generation or to the Zippies.  Since everyone’s sins are online no one can be held accountable or no one could be hired.  Or everyone could be held accountable and the Republics fall and we enter the Dark Age of a new Dictator Emperor, followed by a God Emperor, followed by a Pope Emperor all with sound legalistic documentation of the inquisitions.  This is what happened to the Roman Republic and Roman Europe.  Big Brother reigned for 1300 years.

Last thing I remember, I was running for the door.

I had to find the passage back To the place I was before.

“Relax”, said the night man, “We are programmed to receive.”

“You can check out any time you like, but you can never leave.”

As you drive down that dark desert information highway, look in the rearview mirror, because 1300 years of history might be catching up with us.

Thank you for checking in.

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