Divinity is every version.

A temple is every one.

Worship is your every thought.

Ritual is your every action.

Scripture is your every word.

The reasonable man adapts himself to the world;
the unreasonable one persists in trying to adapt the world to himself.
Therefore, all progress depends on the unreasonable man.

— George Bernard Shaw
Irish dramatist & socialist (1856 – 1950)

Design: Business Design


In an earlier post I was reflecting on the concept of a curriculum shared by Tim Brown of IDEO on his Design Thinking Blog.  At that time I shared a list of areas I felt would compose a curriculum.  I have continued to reflect on this and I have come up with the following table:


The rows in the above table are the market segments the columns are the market segment actions.

Good Design: System International Units


I have been working to accept nature as it is. I found myself looking at the System International Measure Units:

1. Prediction – Radiation – Mission – Art – Visual – Eye – Video – Candela
2. Harmonization – Vibration – Strategy – Science – Tempal – Ear – Audio – Celcius
3. Synchronation – Duration – Tactics – Design – Signal – Nose – Events – Second
4. Information – Distance – Operation – Engineering – Gradual – Throat – Graphics – Metre
5. Validation – Mass – Product – Skill – Technical – Jaw – Text – Kilogram
6. Transaction – Current – Service – Training – Clerical – Body – Equations – Ampere
7. Satisfaction – Molarity – Price – Education – Medial – Thumb – Numbers – Mole

I am of the opinion, if we stick to the basics we will develop better systems.


Web 3.0: Debunking the Open Source Myth


We have all been had.  There are thousands of companies out there  telling us our content has no monetary value and then using our sweat to make billions on advertising and claiming they are benevolently providing us a service.  THERE IS NO BENEVOLENCE ONLY BUSINESS.

Every post you put on the web has value.  Every keystroke, every mouse click has value.  Corporations are using it to advertise, analyze markets, sell to you.  YOU SHOULD HAVE A PIECE OF THE MONETARY PIE.

The problem is not technology.  Sending payment to everyone is damned easy.  The problem is middle men.  MIDDLE MEN MAKE THE PRICE OF EVERYTHING ARTIFICIALLY HIGH.

We can all profit.  Everything we do has worth.  We can charge for everything.  Everytime someone looks at our content we can profit.  DEAL DIRECT TO LOWER THE PRICE OF EVERYTHING, DON’T GIVE YOUR WORK AND CONTENT AWAY FOR FREE.  THE WEBSITES DON’T.  THE CARRIERS DON’T.

You have worth.  You have value.  YOU MUST BE PAID WHEN YOUR CONTENT IS DISPLAYED.

Stop being a Tube.  Stop being a Twit.  Stop being a Face.  Stop being a Space.  Stop Digging.  Stop Gurgling.  You are not children any more.  YOU ARE THE KEY.  ENJOY CAPITALISM.  DEMAND PAYMENT.

There is a Fair Global Price for everything and it is not Open Source.  THE COMMONS WILL ALWAYS BE A TRAGEDY.



Creativity: Elizabeth Gilbert


Elizabeth Gilbert discusses overcoming the fear of creativity.  Click on the image to watch the video.


The Brain: ZenUniverse: Seven Senses


  1. GREEN: EYE: OCCIPITAL LOBE: visual center of the brain
  2. YELLOW: EAR: TEMPORAL LOBE: sensory center of hearing in the brain.
  3. SKY: NOSE: BRAINSTEM: control of reflexes and such essential internal mechanisms as respiration and heartbeat.
  4. BLUE: TONGUE: PARIETAL LOBE: Complex sensory information from the body is processed in the parietal lobe, which also controls the ability to understand language.
  5. RED:  JAW: FRONTAL LOBE: control of skilled motor activity, including speech, mood and the ability to think.
  6. ORANGE: BODY:  CEREBELLUM: regulation and coordination of complex voluntary muscular movement as well as the maintenance of posture and balance.
  7. GREY: SELF: CORPUS CALLOSUM: The arched bridge of nervous tissue that connects the two cerebral hemispheres, allowing communication between the right and left sides of the brain.


If you look at my first ZenUniverse post, you will see a six column model.  However, the System International Units require seven columns.

Here is a table of two hemisphere intersections.  I am using Latin roots, but you will recognize many of the terms:


Here is a blank table you can print out and experiment with correlations and intersections of your own:





Icons: Buttons: 04: Sortrix








  1. Command – one command to one command
  2. Discipline  – one command to many commands
  3. Heaven – one command to many victories
  4. Ground – many commands to many victories
  5. Moral Law – many commands to one victory
  6. Training – many victories to one victory
  7. Victorie – one victory to one victory

Marshall McLuhan and Norman Mailer: Artists, Patterns and Morality

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A debate in 1968 that is still relevant today.

Probably the best thirty minutes you could spend this week is hearing these two giants exchange their thoughts.

I agree with McLuhan’s foresight regarding the ascent of the role of the artist to integrate new good patterns on behalf of the global village. I also agree with Mailer’s foresight regarding the ascent of the role of the artist to denigrate new bad patterns on behalf of the global village. This is the crux of their differences and amusingly, they argue past one another.

The Zen of Systems and Networks


My own work with Enterprise Frameworks and Networks has led me to come up with the following table.  It describes the Nodes and Links in a Complete System Network.  I am saying that the Nodes representing Goals, People, Time, Locations, Code, Data, Qualities and Quantities can all be represented as Scale-free Networks and that each of these Node Networks require only one datatype.  I am also saying that there are only three types of links in networks: recursive links within a set, multiple links between sets, single links between sets.  I know of no case where this has been attempted in the manner I am attempting to represent it.


If you have been following my blog you are aware that I have been struggling for a long time to come up with a framework and a clean terminological set to describe systems.  I think I have come one step closer to that goal today.  The table above describes a Fact composed of eight Nodes (first white row illustrating entities) and the Links (last three white rows illustrating recursive, multiple and singular relationships) for each of the System Networks (Interrogative columns).  One of the interesting aspects of this System Network Model is every Fact is composed of a Unique Set of all eight Nodes.  However, all the Nodes in one Fact do not have to have Links to all the Nodes in another Fact.  Each Node within a Fact is independent regarding its Links.  Therefore you have a single set of System Facts with each Fact containing a single set of Interrogative Nodes each connected by their respective Link Networks.

I have recently been writing with the intent to challenge centrism on any one of these networks and advocate a more integrated view. I still remember dealing with data centrism, event centrism, user centrism, goal centrism, program centrism and schedule centrism over the course of my career. All of them have a role to play. My insight into all of these Nouns being Linked by Verbs in only three ways required me to look at all of the Enterprise Architectures and disengtangle the Nouns, Links and Verbs from the reasoning and representations that extend back beyond computing itself.

The Data Model below is a hybrid of Relational Models and Dimensional Models.  I call this an Associational Model.  It is using Relational Architecture to represent it.  However, I think that an alternate Entity-Attribute-Value (EAV) architecture called the Associative Model of Data would be better suited to the task.  I am using relational representation as I am still trying to communicate with a community only familiar with Relational technology.

The first thing to note about this model is Links are represented by Associations.  Associations link two Nouns using a Verb.  What is interesting about this model is every Verb, Association, Noun and Fact is unique.  The vertical connections are Many to Many relationships which allow two vertically adjacent Verbs, Associations or Nouns to have multiple unique relationships between each other.  What this means is there are no integrity problems (duplicate values) as the system network would enforce uniqueness.


The premise of this model is that the Nodes are not dimensions at all.  I am rejecting the traditional concept of dimensionality instead I am saying that there are three dimensions of Links: recursive, multiple and singular.  All we perceive are Facts, Nodes and the Links between them.

So you could come away with the following Zen koan:

entity without entity,

source without source,

path without path,

target without target,

size without size,

dimension without dimension.

Databases: Structured Associative Model


For years now I have been struggling with Relational DBMS technology and Associative DBMS technology attempting to get them to do what I want.  In my first efforts, Relational models were structurally restrictive, Dimensional models were unable to grow organically, EAV models are incompatible with relational architecture.  I came upon Simon Williams Associative Model of Data and although enthralled with its potential I found it too had limitations.  It was semi-structured and allowed for too much flexibility.  25 years in Information Technology had taught me that there was a single standard classification system for setting up databases not a plethora of ontologies.  I was determined to find the theoretical structure and was not concerned with hardware limitations, database architecture, abilties of current query languages or any other constraints.

The Associative Model of Data had made the difference in liberating me from Relational and Dimensional thinking.  A traditional ERD of the Associative Model of Data I at first thought would look like the following:


Basically what you have is a Schema composed of Nodes with Node Associations through Verbs and Associations with Nodes Attributions through Verbs. The range of Node Entities, Verb Entities, Association Entities and Attribution Entities are endless.  As well the population of the Schema has an unlimited dataset of natural key values.  I have been challenged by Relational database specialists and SQL experts regarding the viability of this model within current limitations, however their arguments are irrelevant.  What is important is the logical validity of the model, not the physical validity.

After receiving the criticism I decided to revisit the model in order to simplify it.  I went over Simon William’s explanations of his model and its application and found I could reduce it to the following:


This was profoundly simpler and better reflected the Associative Model of Data’s Architecture.  But even with this simpler architecture I was not satisfied.  I felt that the Associatve Model although giving the benefit of explicitly defining the associations was a tabula rasa.  Research has shown that tabula rasa’s are contrary to the behavior of the finite physical universe.  There is an intermediate level of nature and nuture.  And this is what I sought to model.


When I first encountered the Zachman Framework, something about it struck me in a very profound way.  I could see there was something fundamental in its description of systems, however I felt that the metaphors that John Zachman used were wrong because they themselves lacked a fundamental simplicity.  The consequences of this were that those who studied under Zachman ultimately could not agree on what he was talking about.  Also the “disciplines” that Zachman’s Framework generated were continually reinventing the wheel.  Zachman had created a world of vertical and horizontal stovepipes.  To further the confusion Zachman refused to conceive of a methodology based upon his framework.  Consequently, there was no way to determine what the priorities were in creating a system.  I call this the Zachman Clusterfuck.

Zachman’s work spawned years of work for me.  I could see that systems had a fundamental structure, but I could not agree with Zachman.  Focuses and Perspectives were useless terms.  The construction metaphor was useless.  I read anything I could get my hands on dealing with systems, methodologies, modeling, networks and a broad range of other literature across the disciplines.  Out of this came a set of conclusions:

  1. There were a fundamental set of Noun Entities
  2. There were a fundamental set of Verb Entities
  3. There were a fundamental set of Association Entities
  4. There was a clear order in which the Nouns were addressed
  5. There was a clear order in which the Verbs were executed
  6. The structure was fractal
  7. The content was a scale-free network

I made some attempts at creating the vocabulary and experimented with this new Structured Thinking Language.  However, the real break came when I worked with John Boyd’s OODA Loop:


The OODA Loop revealed a governing structure for the methodology and guided my way into the following hybrid relational/dimensional/associational model I call the Structured Associative Model of Data:


One of the key things this model demonstrates is the sequence followed by the OODA Loop.  Starting from the top, each dimension set spawns the next.  Choices are created from the dimensions.  There is no centrism to this model which is an inherent flaw in Service Oriented Architecture (SOA), Event based architecture, Data centric architecture, Goal-Directed Design, Rule based systems among others.  The stove pipes of Focuses and Pespectives disappear by reasserting a clear order of priorities and dependencies for achieving success.  The model also supports bottom up inductive as well as top down deductive sequencing.  This will make the system able to reconfigure to handle exceptions.

Some of the things I have learned in designing this model include the realization that unit defines datatype and that all measures are variable character string text.  This is because any displayed value is only a symbolic representation of the actual quantity.  If operations are to be performed on measures they are converted to the correct type as part of the operation.  I also recognized that Unit was necessary to define the scale and scalability of the system.  Further, it became apparent that analog calculations should not be practiced.  Every value should be treated as discrete and aggregated.

Another aspect of this system is the inclusion of currency and amount.  I have been critical of Zachman and academics for their hypocrisy regarding the economics of systems.  All systems have a cost and a benefit and they are measurable in currency.  Contrary to the reasoning of the majority, every decision is ultimately economic.

Tim Brown of IDEO has coined the term “Design Thinking” and has been toying with the concept for some time.  Many designers dwell on the two dimensional concept of divergence and convergence as modes of thought.  If we look at my model, divergence is the creation of choice while convergence is selection of choice.  There is no alteration or deletion of choice in my model as history is preserved.

Now what you have is a unencumbered framework with a clear methodological sequence.


Welcome to the Cognitary Universe.