Business Design: A Misnomer

eight-ball

I just came from IDEO’s Tim Brown’s blog, Design Thinking, post on “A Curriculum for Business Design” and I can see his want to emphasize the need for design, but he misses the point.

I think the word “design” is becoming too much of a “to a hammer, every problem is a nail” conundrum. Every problem is not a design problem.  Business is very diverse.  What I would like to see is the following curriculum:

Business Science Inductive (Problems and Visions)
Business Science Deductive (Entrepreneurship and Leadership)
Business Design (Climates and Trends)
Business Engineering (Location and Movement)
Business Skill (Innovation and Professionalism)
Business Training (Imitation and Apprenticeship)
Business Education (Memorization and Theory)
Business Networking (Fraternity and Sorority)
Business Products (Culturing and Manufacturing)
Business Services (Sharing and Caring)
Business Marketing (Branding and Pricing)
Business Transactions (Closing and Accounting)

Design plays a part in solving every problem, but not every part of a problem is a design problem.

Let’s instill the diversity of business with design as part of the solution, not the only solution.

Oh, and if you call a problem an “issue”, that is another misnomer.  Problems are scientific and can be solved.  Issues are political and can never be solved.

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Data Deluge? Upgrade Your Data Filters? No, Upgrade You Data Analysis!

Clay Shirky says welcome the Data Deluge, but improve your Data Filters

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Clay Shirky thinks the problem is filters. That has been the pat answer for as long as there has been data. However, that is not the answer. The answer to accept all the data and analyze it through better visualization. It is better to change the granularity of data and see “the big picture” to see the trends, make a hypothesis, make predictions. We have to learn induction instead of continually resorting to deduction.

There is no bad data. There is a lot of bad analysis.

12 Monkeys

12monkeys

I have been a data designer now for over 25 years.  And after all of that I finally understand what it is I do for a living.  I classify.

There are really only about twelve things you really can do in life.

Let’s mix a little Latin and Anglo-Saxon:

1.  RECREATE – Archics- gowns – astric, stellic and planic
2.  REEQUATE – Scinics – knowns – static, electric and magnetic
3.  RENOVATE – Signics – trends – aeric, atomic and chemic
4.  REGULATE – Engic – trains – terric, mechanic and hydric
5.  REPEAT – Technics – skills – sidic ,desic and curic
6.  RECORD – Clerics – desks – indic, findic and sortic
7.  RESPOND – Servics – serves – sertic, altric and delic
8.  RESTOCK – Prodics – prods – stantic, storic and trievic
9.  RETAIL – Markics – sells – quare, qualic and quantic
10. RESPEND – Pursics – chases – evic, costic and benefic
11. REFUND – Bancs – loans – profic, debic and credic
12. REGENT – Regics – rules – natric, metric and petric

Ultimately we are all stamp collectors.