“The result, it turned out, is not an anomaly. In a [1987 study, researchers] concluded that brainstorming groups have never outperformed virtual groups. Of the 25 reported experiments by psychologists all over the world, real groups have never once been shown to be more productive than virtual groups. In fact, real groups that engage in brainstorming consistently generate about half the number of ideas they would have produced if the group’s individuals had [worked] alone. ”
In my experience the added demands to coexist in harmony while in a group implements more self-editing of ideas than when you are alone. Maslow would conclude that esteem (relativity), belonging (optimivity) and safety (pessimivity) would actually limit self-actualization (creativity) . (Forgive me for creating two new terms, I’m virtual brainstorming.)
Traditional brainstorming falls under the social and social-psychological domain of Yellow Hat, White Hat and Black Hat in the Six Hats, Six Coats Framework. More people automatically implies, more relationships, meaning more difficult generalization; more attributes, meaning more difficult normalization; and more constraints, meaning more difficult exceptionalization. It flies in the face of the assumptions behind the concepts of synergy and of socialist and communist thought. It also gives Ayn Rand’s philosophy of Objectivism a great boost.
Green Hat (creativity), is a state of mind where one rises above Yellow Hat (relativity), White Hat (optimivity) , Black Hat (pessimivity), Red Hat (anthropivity) and Blue Hat (chronivity). The state of leadership as opposed to citizenship, apprenticeship, studentship, humanship and existence.
If you want to think great thoughts, you must first think them alone.