The sophistication of simplicity.
Currently, my team and I are analyzing and evaluating all of the visual applications in the industry. We are beginning to question the plethora of “features” and asking are these elementals or molecules composed of elementals that we are dealing with? If they are molecules, we are breaking the bonds and looking at the atoms that compose them. We are throwing out all of the molecules from our interaction designs and only offering the atoms. If you want a molecule, you build it.
We are asking the same questions about media. What is fundamental to media what are the nodes and what are the links? How do we break the links (rules) that compose them?
The result is simplicity. We are learning what the elemental atoms are and the fundamental bonds between them. We are exploring what digital technology is making possible and questioning all our premises. Do we need these nodes? Do we need these lines? Do we need these tables? Do we need these networks?
We are finding that complexity is the haven of those that want to conceal the fundamentals and profit from our ignorance. Complexity is an obstacle to the change we need to implement to escape the trap of the banking institutions, the lending institutions, the credit institutions, the existing infrastructures and resource companies who profit off of what we think we need. Complexity is only a necessity to those who want to entrench the status quo through mental red tape we neither need or want.
Destroy the rule systems that exist throughout society. We don’t need to streamline. We need to disintegrate the existing power structures.
The bonus monies disbursed to bank executives was payment by the powers that be to those who succeeded in generating massive profits at the expense of the American people and the world. It was payment for creating a system so complex we could not let them topple for fear of bringing down everything with it. But the secret is to let them topple by destroying their nodes and links, hubs and networks. Such freedom and responsibility is a scary prospect, but “You will miss us when we are gone!” is not a business model. Complexity is fat and American capitalism is gluttony.
Put down the plate and lose the weight.
Rediscover the freedom and responsibility of simplicity.
Use Visualization to identify and destroy complexity.