Everyone’s eyebrows are raised at the latest billion dollar investment in Twitter.
Good reason, Twitter keeps flying into window panes instead of flying in formation.
Twitter’s problem is they are not buying up all the spin off applications and making an integrated multi-media micro-blogging platform. Facebook is.
If Twitter’s owners had some sense they would develop an ad vector that consisted of paid corporate microblogs that Twitter users could choose to follow. These commercial microblogs could be given a separate list in the twitter interface and, like adwords, bid for rank on a user’s twitter space.
The thing most businesses and marketing companies don’t recognize is that media has not changed much at all. Just like the television media, internet media is a collection of free service vectors on which to place paid service vectors. Free service vectors are bait in which you set your hooks to paid service vectors and always has been. So the bait has changed and the hooks have changed. So what?
Time for Twitter and all the marketing firms to paddle back to shore and hump it to the bait store and buy some new tackle instead of sitting on their asses wondering why the fish ain’t biting.
Rule number one: The rules are always changing.