Design: The Boyd Pyramid

theboydpyramid

Colonel John Boyd, who made his OODA Loop famous, was concerned with process, not perpective.  If he was he may have come up with the above diagram.  John was a fighter pilot in the Korean War.  He spent the rest of his life trying to understand and explain why he came back from his tours alive.  He was attempting to explain how to design survival.

Many designers are averse to the military and it is to their detriment.  For them I have to suggest participating in Emergency Management when the Incident Command System (ICS) is being applied.  Crisis eliminates any room for concensus or debate.

Part of my life involved hunting.  Also something many designers are averse to.  However, hunting taught me what John Boyd was trying to teach Air Force, Navy, Army and Marine so they would come home.  No video game can teach you what being in the field with a projectile weapon can teach you:

  1. Observation is the acquisition and recognition of targets.  In design this is detecting to find and fiat.  Art and Science.
  2. Orientation is compensating for climate and terrain.  In design this is designing to feel and fit.  Design and Engineering.
  3. Decision is choosing your operation and your weapon.  In design this is developing to function and form.  Skills and Tools.
  4. Action is either maneuvering or firing.  In design this is deploying to forum and foot.  Business and Market.

As you proceed through the process, your options are continually narrowing.  If your options are not narrowing you have recommenced the process at the same or another scale.

Your success not only depends on this sequence, but upon the speed you are able to execute it.  If you are able to cycle faster than your competition, they are acting on conditions that have already changed.

Cognitary Stratus

cognitary450

trivergent, divergent, univergent, convergent.

“History does not repeat itself, but sometimes it rhymes.” –Mark Twain

Cognitary, Inc.

Triverges

to Found

foresought and fidel,

forethought and factual,

familiar and friendly,

fair and full

to Fiat

seer and leader,

feeler and finder,

giver and taker,

seller and buyer

Diverges

to Future

principle and power,

understanding and knowing,

safety and health,

prosperity and wealth

to Flow

vessel and berth,

heaven and earth,

table and hearth,

market and dearth

Univerges

to Function

designing and engineering,

plotting and navigating,

crafting and smithing,

profiting and possessing

to Form

goal and person,

event and location,

service and product,

price and metric

Converges

to Fashion

control and command,

climate and terrain,

training and discipline,

currency and commodity

to Foot

sanctity and dignity,

certainty and verity,

testity and pacity,

quality and quantity

The above outline is the evolving strategic framework of my company Cognitary, Inc.  I am working to build a community of generalists to tackle client problems across the disciplines.

Link:

If You Don’t Like the Speed, Get Off the Ride

We have lived in “exponential times” since the big bang (if there was one)

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Framework for a Real Enterprise

It was Peter Drucker who revealed undeniably that business was a science that could lead to predictable results.  The way he did so was by collecting and systematizing all the knowledge he could gather on the subject and then testing hypotheses.  After much deliberation on the science of systems and the science of business.  I present the Physics Framework above and the Enterprise Framework below.  As one physics Nobel laureate said, “If you aren’t doing physics, you’re stamp collecting!”

I am working to refine my framework table for a lay audience. It is a vocabulary for a business system. Like the Linnean system, by using the intersection of the row and column (two terms) I can identify any operation of the system. Still needs work, but its getting there.

It is based on an associative (node and link) architecture not a relational (table and relationships) architecture.

At first glance this might be regarded as a Zachman Framework.  The columns by convention are called focuses.  The rows called perspectives.  The interrogatives make up the column header.  John Zachman offered some poorly chosen row headers which I’ve replaced.  There are two major differences.  First, it requires an additional focus as part of the enterprise, the Market which is measured in potential profit.  It’s time for the academics and bureaucrats to stop turning up their noses to the source of their existence:  a market that will pay in currency to fatten their budgets.  Second, REVISE, the nodes, are something obvious to Einstein; RELATE, the links, something obvious to Drucker (remember the links are verbs); REPORT, the node and link attributes, should be obvious to Thomas Jefferson; RECORD, the databases, to Carnegie; REGARD, the datatypes, to Turing; REPOSE, the ordinality, which remembers whats related to what, REVEAL, the cardinality, full of exceptions to the enterprise.