Design: Business Design Dimensions

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In my previous post I was thinking about the fundamental components of a business.  Now I want to think about the fundamental contexts and the four dimensions of each context.

Over the next few posts I will be exploring each of these contexts and dimensions.  Personally, I think current data warehouse design is a load of bullshit.  Relational business intelligence is an oxymoron.

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The Cloud: “Welcome, To the Hotel California”

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On a dark desert highway, cool wind in my hair, Warm smell of Colitas rising up through the air.

Up ahead in the distance, I saw a shimmering light.

In my province, I have begun pushing for a Design Council. However, I am beginning to wonder if I am just calling every problem a nail or creating another stovepipe. Software as a Service, Database as a Service, Science as a Service, Art as a Service, Design as a Service, Engineering as a Service, Manufacturing as a Service, Inventory as a Service, Sales as a Service, Purchases as a Service, Currency as a Service, Accounting as a Service, Service as a Service… all plugged into the huge amorphous global system we call “The Cloud”.

My head grew heavy and my sight grew dim, I had to stop for the night.

We are being frontsourced and backsourced, upsourced and downsourced, leftsourced and rightsourced, insourced and outsourced, yesterdaysourced and tomorrowsourced up the ying yang and out the wazoo. I think the economic crisis may just be the tip of the iceburg. We may be in a deep financial dependency, but we may also be entering a 24/7/365 service dependency where we could relinquish all our corporate and personal control to third parties completely losing our ability to independently execute decisions.

There she stood in the doorway; I heard the mission bell.

And I was thinking to myself, “This could be Heaven or this could be Hell.”

Then she lit up a candle and she showed me the way.

There were voices down the corridor, I thought I heard them say,

“Welcome to the Hotel California. Such a lovely place. Such a lovely face.”

“There’s plenty of room at the Hotel California. Any time of year, You can find it here.”

The Hotel California.  Peter Drucker lit up the candle and called the way “creaming”.  We continually seek work offering higher margins and abandon our lower margin work. Our Service Providers are willing to take up the lower margin work and establish a beach head. Instead of assuming control of our supply and rescuing the lower margin demand we forego them.  The Service Providers keep the beach head and begin undermining us and we surrender the middle margin work and seek even higher margins.  Eventually, we reach the top of the ladder. Either we freeze the state of affairs and impose it downward or we get pushed off the top. How do we impose such a freeze?

Her mind is Tiffany-twisted, She got the Mercedes-Benz.

She got a lot of pretty, pretty boys, That she calls friends.

How they dance in the courtyard, sweet summer sweat.

Some dance to remember, some dance to forget.

Silicon Valley was the center of the Personal Computer revolution.  Berkeley University. Stanford University.  Drugs.  Affluence.  Free sharing of information.  Lots of pretty boys at Xerox PARC and IBM dancing to forget.  Lots of pretty boys at Apple Computer and Microsoft dancing to remember.

So I called up the Captain, “Please bring me my wine.”

He said, “We haven’t had that spirit here Since nineteen sixty-nine.”

The first ARPANET IMP log – a record of the first message ever sent over the ARPANET took place at 10:30PM on October 29, 1969 setting up a message transmission to go from the UCLA SDS Sigma 7 Host computer to the SRI SDS 940 Host computer.

And still those voices are calling from far away.

Wake you up in the middle of the night, Just to hear them say,

“Welcome to the Hotel California. Such a lovely place. Such a lovely face.

They’re livin’ it up at the Hotel California.

What a nice surprise, Bring your alibis.

The Hotel California. Apple, IBM PC, MS DOS, Lotus 123, WordPerfect 5, dBaseIIIPlus, MacIntosh, MAC OS, MS Windows, MS Excel, MS Word, MS Access, Mobile Phones, Internet, AOL, MMUG, NetScape, MS Explorer, Web 1.0, Laptops, Yahoo, Amazon, eBay, Google, Chat, Forums, Blogs, Napster, Linux, Apache, MySQL, pHp, DOOM, Cellphones, Web 2.0, Firefox, iPod, iTunes, MySpace, YouTube, Skype, GoogleEarth, Facebook, Twitter, PirateBay, Wikipedia, WoW, SecondLife, iPhone.  The permanent digital network data repository of religions, organizations, emotions, locations, actions, possessions, professions, obsessions, transactions and reservations that we are voluntarily contributing to daily.  The Service Providers have stipulations in the Terms of Service you agree to permitting them to change the terms at any time without notification.  Recently one Service Provider changed the Terms of Service declaring that they owned all member content with no limitations on its use.  They backed down, but their weapons test was complete.

Mirrors on the ceiling, Pink champagne on ice.

And she said, “We are all just Prisoners here, of our own device.”

Worldwide data centres with petabytes of personal data connected by fiber optic spinal cords ready to be sliced and diced by domestic and foreign government agencies, corporations, criminals, theives and cyberterrorists looking for gold in the data mine.

And in their master’s chambers, They gathered for the feast.

They stab it with their steely knives, but they just can’t kill the beast.

Perhaps all these records will not matter to the Always On Generation or to the Zippies.  Since everyone’s sins are online no one can be held accountable or no one could be hired.  Or everyone could be held accountable and the Republics fall and we enter the Dark Age of a new Dictator Emperor, followed by a God Emperor, followed by a Pope Emperor all with sound legalistic documentation of the inquisitions.  This is what happened to the Roman Republic and Roman Europe.  Big Brother reigned for 1300 years.

Last thing I remember, I was running for the door.

I had to find the passage back To the place I was before.

“Relax”, said the night man, “We are programmed to receive.”

“You can check out any time you like, but you can never leave.”

As you drive down that dark desert information highway, look in the rearview mirror, because 1300 years of history might be catching up with us.

Thank you for checking in.

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Netular Technology versus Psuedo-Netular Technology

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I have been having a very interesting discussion on Linkedin.com having expressed my opinion about current information technology and the netular  information technology I would like to see.

The people who have been exchanging their views with me cannot see the forest for the trees.  One is offended that I do not rave about all the social transitions the technologies are offering.  Another spews buzzwords like a chainsaw.  Another assumes my opinion is a product of my impatience for the convergence of the existing technologies.

Einstein once said he would spend a majority of his time defining a problem and a fraction of his time solving it.  A majority of the time on information technology is spent solving and a fraction actually taken to understand.  The consequence is most of the solutions out there are not designed, they are hastily assembled patchworks that because of the inertia of being first on the field are only replaced by further patches.

Our entire system of networks is built upon a foundation of linear and tabular architecture that is present in our CPUs, memory, storage, data structures, programming languages, organization, locations, events and goals.  In reality we are only dabbling in networks and doing an abysmal job of using them to their full effect.  We don’t understand them.

Marshall McLuhan said that when a new media is created the first thing we do is pump old media through it.  That is what we are doing now.  We are taking every form of old media we have and pushing it through the internet.  There is not a single case where we have successfully departed from linear and tabular old media.  I have looked at all the current technology, I have used it, I understand its internals and I stand by what I say.

We need a fundamental change in the way information technology works otherwise we are going to continue with an undesigned brute force attempt to solve our problems without ever understanding them.  The outcome will not be progress, but the perpetuation of flat earth thinking.

Linear and tabular thought are responsible for many of the problems we have in the world.  The biggest is the inability to fully appreciate the uniqueness of everything and everyone in this world.  The supreme example of this has been the long history of Religion, Genocide, Slavery, Nationalism, Imperialism, Racism, Eugenics, Fascism, Nazism, Communism, Marxism, Capitalism and Socialism.  All of them fail us because they depended on linear and tabular models of thought that denied the respect of the individuality of all experience.  True netular thought has the potential to challenge all of these misconceptions.  I think it is appropriate that this transition is on the horizon with the rise of globalism.  I doubt it will be a peaceful transition.

Actually, the insights into the underlying order in networks has made quite a bit of progress. One of the leaders in this area is Albert-Beszlos Barabasi who authored the book “Linked” http://www.nd.edu/~networks/Linked/index.html . Another researcher Kwabena Boahen made a fascinating presentation at TED http://tinyurl.com/6nnkb7 . There is also the work of Simon Williams that has come up with a new associative database architecture http://www.lazysoft.com as well as a commercial product, Sentences.

It is time for everyone to fundamentally change the way they think.

Rules: The Connecting Tissue

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The nodes for the network graphics are Cause states, Observer states, Energy states, Mass states, Space states and Time states.  To make this more relevant to business we can use the terms Goals, People, Functions, Data, Locations and Events.  The edges that connect the nodes in all the networks are Cause rules, Observer rules, Energy rules, Mass rules, Space rules and Time rules.  Nodes give the system its concepts, while edges give the system context.  States provide extegrity (new term) while Rules provide integrity.

Each of the networks is composed of finite steps between the starting and terminal node called paths, the potential ways of following the rules to perform the steps are called the strategies, the actual strategy followed is called the tactics, the edges operations and the  nodes are states .

Whether you are negotiating Goals, People, Functions, Data, Locations or Events, you have to create and observe the rules to maintain the integrity of the networks.  Goals are connected by Rules, People are connected by Rules, Functions are connected by Rules, Data are connected by Rules, Locations are connected by Rules and Events are connected by Rules.  Even Events (Time) is a network, because we are continuously referring to different clocks in different frames of reference.

All rules have the same characteristics:

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We’ll explore how we will model this for each of the Six Hats, Six Coats networks in a subsequent post.

Now we have the connecting tissue of our networks.  Knowing this, we can embark on a course to model all six networks separately.  Once that is complete we can work on integrating two, three, four, five and finally all six networks into a single set of conventions.

Related Posts:

Systema: Seven Hats, Seven Links