Marshall McLuhan: The Reversal of Media


I just read a great blog post by Michell Tripp.  She announced that she was offended that Guy Kawasaki revealed he had ghost twitterers and unfollowed him comparing him with Milli Vanilli.  But along with her thinking declaring herself a heretic as original being quite boring, I think she is missing a significant point.

The entire trend of the web and technology as a whole is democratization.  By democratization, I mean individuals taking control of technology personally.

After democratization there is the commons that Howard Rheingold talks about: Cooperation.  Individuals opening up to each other and sharing themselves.

However, what Guy is doing is not at all bad.  He is going one step further.  He is turning his cooperative persona into a business.  He has done the personal computation thing. He has done the personal cooperation thing.  Now, he is doing the personal corporation thing.

So, you may have unsubscribed to a corporation, seeking cooperation.  But Michelle’s comparison to Milli Vanilli is off.

Milli Vanilli started off as a corporation posing as personalization.  The incongruity offended everyone.

So, maybe in a sense it is Michelle.  Maybe she is just behind the curve a little.  She does not see the reversal of the phenomena that Marshall McLuhan talked about regarding media.

Personal computation; Personal cooperation; Personal corporation.  What’s next in line?

Start Art


The Art of the Start by Guy Kawasaki, appeals to what I consider the spirit of the Six Hats, Six Coats and Six Rings metaphor. There is an emphasis on two things, brevity and clarity or, better put, simplicity with attitude. Guy is a great speaker. I urge you to read his book and visit his site (see my Links widget).

His ten lessons from his speech on Start Ups:

  1. Make Meaning
    1. Increase the Quality of Life
    2. Right a Wrong
    3. Prevent the End of Something Good
  2. Make Mantra
    1. Wendy’s “Healthy Fast Food”
    2. FedEx “Peace of Mind”
    3. Nike “Authentic Athletic Performance”
    4. Target “Democratize Design”
  3. Get Going
    1. Think Different
    2. Polarize People
    3. Find a Few Soul Mates
  4. Define a Business Model
    1. Be Specific
    2. Keep It Simple
    3. Ask Women
  5. Weave a MAT (Milestones, Assumptions, Tasks)
    1. Milestone “Finish Design”
    2. Assumption “Sales Calls/Day”
    3. Task “Rent an Office”
  6. Niche Thyself
    1. High Ability to Provide a Unique Product or Service
    2. High Value to the Customer
  7. Follow the 10/20/30 Rule
    1. 10 Slides
      1. Title
      2. Problem
      3. Solution
      4. Business Model
      5. Underlying Magic
      6. Marketing and Sales
      7. Competition
      8. Team
      9. Projections
      10. Status and Timeline
    2. 20 Minutes
    3. 30 Point Font
  8. Hire Infected People
    1. Ignore the Irrelevant
    2. Hire Better Than Yourself
    3. Apply the Shopping Center Test
  9. Lower the Barriers to Adoption
    1. Flatten the Learning Curve
    2. Don’t Ask People to Do Something You Wouldn’t
    3. Embrace Your Evangelists
  10. Seed the Clouds
    1. Let a Hundred Flowers Bloom
    2. Enable Test Drives
    3. Find the Influencers
  11. Don’t Let the Bozos Grind You Down
    1. The Smartest, Most Successful, Highest Positioned Have Been Wrong