Start Art


The Art of the Start by Guy Kawasaki, appeals to what I consider the spirit of the Six Hats, Six Coats and Six Rings metaphor. There is an emphasis on two things, brevity and clarity or, better put, simplicity with attitude. Guy is a great speaker. I urge you to read his book and visit his site (see my Links widget).

His ten lessons from his speech on Start Ups:

  1. Make Meaning
    1. Increase the Quality of Life
    2. Right a Wrong
    3. Prevent the End of Something Good
  2. Make Mantra
    1. Wendy’s “Healthy Fast Food”
    2. FedEx “Peace of Mind”
    3. Nike “Authentic Athletic Performance”
    4. Target “Democratize Design”
  3. Get Going
    1. Think Different
    2. Polarize People
    3. Find a Few Soul Mates
  4. Define a Business Model
    1. Be Specific
    2. Keep It Simple
    3. Ask Women
  5. Weave a MAT (Milestones, Assumptions, Tasks)
    1. Milestone “Finish Design”
    2. Assumption “Sales Calls/Day”
    3. Task “Rent an Office”
  6. Niche Thyself
    1. High Ability to Provide a Unique Product or Service
    2. High Value to the Customer
  7. Follow the 10/20/30 Rule
    1. 10 Slides
      1. Title
      2. Problem
      3. Solution
      4. Business Model
      5. Underlying Magic
      6. Marketing and Sales
      7. Competition
      8. Team
      9. Projections
      10. Status and Timeline
    2. 20 Minutes
    3. 30 Point Font
  8. Hire Infected People
    1. Ignore the Irrelevant
    2. Hire Better Than Yourself
    3. Apply the Shopping Center Test
  9. Lower the Barriers to Adoption
    1. Flatten the Learning Curve
    2. Don’t Ask People to Do Something You Wouldn’t
    3. Embrace Your Evangelists
  10. Seed the Clouds
    1. Let a Hundred Flowers Bloom
    2. Enable Test Drives
    3. Find the Influencers
  11. Don’t Let the Bozos Grind You Down
    1. The Smartest, Most Successful, Highest Positioned Have Been Wrong