Design: The Boyd Pyramid

theboydpyramid

Colonel John Boyd, who made his OODA Loop famous, was concerned with process, not perpective.  If he was he may have come up with the above diagram.  John was a fighter pilot in the Korean War.  He spent the rest of his life trying to understand and explain why he came back from his tours alive.  He was attempting to explain how to design survival.

Many designers are averse to the military and it is to their detriment.  For them I have to suggest participating in Emergency Management when the Incident Command System (ICS) is being applied.  Crisis eliminates any room for concensus or debate.

Part of my life involved hunting.  Also something many designers are averse to.  However, hunting taught me what John Boyd was trying to teach Air Force, Navy, Army and Marine so they would come home.  No video game can teach you what being in the field with a projectile weapon can teach you:

  1. Observation is the acquisition and recognition of targets.  In design this is detecting to find and fiat.  Art and Science.
  2. Orientation is compensating for climate and terrain.  In design this is designing to feel and fit.  Design and Engineering.
  3. Decision is choosing your operation and your weapon.  In design this is developing to function and form.  Skills and Tools.
  4. Action is either maneuvering or firing.  In design this is deploying to forum and foot.  Business and Market.

As you proceed through the process, your options are continually narrowing.  If your options are not narrowing you have recommenced the process at the same or another scale.

Your success not only depends on this sequence, but upon the speed you are able to execute it.  If you are able to cycle faster than your competition, they are acting on conditions that have already changed.

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Cognitary Stratus

cognitary450

trivergent, divergent, univergent, convergent.

“History does not repeat itself, but sometimes it rhymes.” –Mark Twain

Cognitary, Inc.

Triverges

to Found

foresought and fidel,

forethought and factual,

familiar and friendly,

fair and full

to Fiat

seer and leader,

feeler and finder,

giver and taker,

seller and buyer

Diverges

to Future

principle and power,

understanding and knowing,

safety and health,

prosperity and wealth

to Flow

vessel and berth,

heaven and earth,

table and hearth,

market and dearth

Univerges

to Function

designing and engineering,

plotting and navigating,

crafting and smithing,

profiting and possessing

to Form

goal and person,

event and location,

service and product,

price and metric

Converges

to Fashion

control and command,

climate and terrain,

training and discipline,

currency and commodity

to Foot

sanctity and dignity,

certainty and verity,

testity and pacity,

quality and quantity

The above outline is the evolving strategic framework of my company Cognitary, Inc.  I am working to build a community of generalists to tackle client problems across the disciplines.

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