I have just finished reading the first four chapters of Malcolm Gladwell’s The Tipping Point and I must say it is interesting to see so much of my social psychology education being proven and applied. However, is Malcolm covering new territory? Let’s look at my visual summary of these chapters as a Zachman Framework:
In the first chapter Malcolm presents us with his Three Rules of Epidemics:
- The Law of the Few (Person)
- The Stickiness Factor (Datum)
- The Power of Context (Node)
In chapter two we look at The Law of the Few. Malcolm gives exotic names to his concept person (maven), context person (connector) and logic person (salesman). Nothing new here and I’ve added three of my own. In chapter three Malcolm describes his Stickiness Factor and advocates Blue’s Clues as the finest example of a “sticky” message. Nothing really new here either. In chapter four we are exposed to the astonishing change in the crime rate in New York City and the valiant efforts of David Gunn and William Bratton to clean up the New York Subway system. Malcolm discusses the Broken Window policy and makes a good case that “context” can reduce crime. Nothing really new when I include it in my diagram either.
One thing that did change for me is the positioning of Event and Node. If you have been following the evolution of the Six Hats, Six Coats Framework you can see Node and Event have switched places. This is because it occurred to me that Event, Function and Goal are logical while Node, Datum and Person are physical. The new order has a better fit. Which leads to changing the following:
All the above considered, I can say so far that Malcolm’s book is a good read but in the same way that Blink is the repackaging of Intuition, The Tipping Point is the repackaging of Person, Datum and Node.