Complexity: The Haven of the Status Quo


The sophistication of simplicity.

Currently, my team and I are analyzing and evaluating all of the visual applications in the industry. We are beginning to question the plethora of “features” and asking are these elementals or molecules composed of elementals that we are dealing with? If they are molecules, we are breaking the bonds and looking at the atoms that compose them. We are throwing out all of the molecules from our interaction designs and only offering the atoms. If you want a molecule, you build it.

We are asking the same questions about media. What is fundamental to media what are the nodes and what are the links? How do we break the links (rules) that compose them?

The result is simplicity. We are learning what the elemental atoms are and the fundamental bonds between them. We are exploring what digital technology is making possible and questioning all our premises. Do we need these nodes? Do we need these lines? Do we need these tables? Do we need these networks?

We are finding that complexity is the haven of those that want to conceal the fundamentals and profit from our ignorance. Complexity is an obstacle to the change we need to implement to escape the trap of the banking institutions, the lending institutions, the credit institutions, the existing infrastructures and resource companies who profit off of what we think we need. Complexity is only a necessity to those who want to entrench the status quo through mental red tape we neither need or want.

Destroy the rule systems that exist throughout society. We don’t need to streamline. We need to disintegrate the existing power structures.

The bonus monies disbursed to bank executives was payment by the powers that be to those who succeeded in generating massive profits at the expense of the American people and the world. It was payment for creating a system so complex we could not let them topple for fear of bringing down everything with it. But the secret is to let them topple by destroying their nodes and links, hubs and networks. Such freedom and responsibility is a scary prospect, but “You will miss us when we are gone!” is not a business model. Complexity is fat and American capitalism is gluttony.

Put down the plate and lose the weight.

Rediscover the freedom and responsibility of simplicity.

Use Visualization to identify and destroy complexity.


Web 3.0: Debunking the Open Source Myth


We have all been had.  There are thousands of companies out there  telling us our content has no monetary value and then using our sweat to make billions on advertising and claiming they are benevolently providing us a service.  THERE IS NO BENEVOLENCE ONLY BUSINESS.

Every post you put on the web has value.  Every keystroke, every mouse click has value.  Corporations are using it to advertise, analyze markets, sell to you.  YOU SHOULD HAVE A PIECE OF THE MONETARY PIE.

The problem is not technology.  Sending payment to everyone is damned easy.  The problem is middle men.  MIDDLE MEN MAKE THE PRICE OF EVERYTHING ARTIFICIALLY HIGH.

We can all profit.  Everything we do has worth.  We can charge for everything.  Everytime someone looks at our content we can profit.  DEAL DIRECT TO LOWER THE PRICE OF EVERYTHING, DON’T GIVE YOUR WORK AND CONTENT AWAY FOR FREE.  THE WEBSITES DON’T.  THE CARRIERS DON’T.

You have worth.  You have value.  YOU MUST BE PAID WHEN YOUR CONTENT IS DISPLAYED.

Stop being a Tube.  Stop being a Twit.  Stop being a Face.  Stop being a Space.  Stop Digging.  Stop Gurgling.  You are not children any more.  YOU ARE THE KEY.  ENJOY CAPITALISM.  DEMAND PAYMENT.

There is a Fair Global Price for everything and it is not Open Source.  THE COMMONS WILL ALWAYS BE A TRAGEDY.



If You Don’t Like the Speed, Get Off the Ride

We have lived in “exponential times” since the big bang (if there was one)


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Start Art


The Art of the Start by Guy Kawasaki, appeals to what I consider the spirit of the Six Hats, Six Coats and Six Rings metaphor. There is an emphasis on two things, brevity and clarity or, better put, simplicity with attitude. Guy is a great speaker. I urge you to read his book and visit his site (see my Links widget).

His ten lessons from his speech on Start Ups:

  1. Make Meaning
    1. Increase the Quality of Life
    2. Right a Wrong
    3. Prevent the End of Something Good
  2. Make Mantra
    1. Wendy’s “Healthy Fast Food”
    2. FedEx “Peace of Mind”
    3. Nike “Authentic Athletic Performance”
    4. Target “Democratize Design”
  3. Get Going
    1. Think Different
    2. Polarize People
    3. Find a Few Soul Mates
  4. Define a Business Model
    1. Be Specific
    2. Keep It Simple
    3. Ask Women
  5. Weave a MAT (Milestones, Assumptions, Tasks)
    1. Milestone “Finish Design”
    2. Assumption “Sales Calls/Day”
    3. Task “Rent an Office”
  6. Niche Thyself
    1. High Ability to Provide a Unique Product or Service
    2. High Value to the Customer
  7. Follow the 10/20/30 Rule
    1. 10 Slides
      1. Title
      2. Problem
      3. Solution
      4. Business Model
      5. Underlying Magic
      6. Marketing and Sales
      7. Competition
      8. Team
      9. Projections
      10. Status and Timeline
    2. 20 Minutes
    3. 30 Point Font
  8. Hire Infected People
    1. Ignore the Irrelevant
    2. Hire Better Than Yourself
    3. Apply the Shopping Center Test
  9. Lower the Barriers to Adoption
    1. Flatten the Learning Curve
    2. Don’t Ask People to Do Something You Wouldn’t
    3. Embrace Your Evangelists
  10. Seed the Clouds
    1. Let a Hundred Flowers Bloom
    2. Enable Test Drives
    3. Find the Influencers
  11. Don’t Let the Bozos Grind You Down
    1. The Smartest, Most Successful, Highest Positioned Have Been Wrong