Business Design: A Misnomer

eight-ball

I just came from IDEO’s Tim Brown’s blog, Design Thinking, post on “A Curriculum for Business Design” and I can see his want to emphasize the need for design, but he misses the point.

I think the word “design” is becoming too much of a “to a hammer, every problem is a nail” conundrum. Every problem is not a design problem.  Business is very diverse.  What I would like to see is the following curriculum:

Business Science Inductive (Problems and Visions)
Business Science Deductive (Entrepreneurship and Leadership)
Business Design (Climates and Trends)
Business Engineering (Location and Movement)
Business Skill (Innovation and Professionalism)
Business Training (Imitation and Apprenticeship)
Business Education (Memorization and Theory)
Business Networking (Fraternity and Sorority)
Business Products (Culturing and Manufacturing)
Business Services (Sharing and Caring)
Business Marketing (Branding and Pricing)
Business Transactions (Closing and Accounting)

Design plays a part in solving every problem, but not every part of a problem is a design problem.

Let’s instill the diversity of business with design as part of the solution, not the only solution.

Oh, and if you call a problem an “issue”, that is another misnomer.  Problems are scientific and can be solved.  Issues are political and can never be solved.

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Green Hat: It’s Best to Brainstorm Alone

I came across this quote on brainstorming today and find I agree with it.

“The result, it turned out, is not an anomaly. In a [1987 study, researchers] concluded that brainstorming groups have never outperformed virtual groups. Of the 25 reported experiments by psychologists all over the world, real groups have never once been shown to be more productive than virtual groups. In fact, real groups that engage in brainstorming consistently generate about half the number of ideas they would have produced if the group’s individuals had [worked] alone.

In my experience the added demands to coexist in harmony while in a group implements more self-editing of ideas than when you are alone. Maslow would conclude that esteem (relativity), belonging (optimivity) and safety (pessimivity) would actually limit self-actualization (creativity) . (Forgive me for creating two new terms, I’m virtual brainstorming.)

Traditional brainstorming falls under the social and social-psychological domain of Yellow Hat, White Hat and Black Hat in the Six Hats, Six Coats Framework. More people automatically implies, more relationships, meaning more difficult generalization; more attributes, meaning more difficult normalization; and more constraints, meaning more difficult exceptionalization. It flies in the face of the assumptions behind the concepts of synergy and of socialist and communist thought. It also gives Ayn Rand’s philosophy of Objectivism a great boost.

Green Hat (creativity), is a state of mind where one rises above Yellow Hat (relativity), White Hat (optimivity) , Black Hat (pessimivity), Red Hat (anthropivity) and Blue Hat (chronivity). The state of leadership as opposed to citizenship, apprenticeship, studentship, humanship and existence.

If you want to think great thoughts, you must first think them alone.

It's Best to Brainstorm Alonereddit