When we reach a plurality two things happen:
- The current product/service begins its life cycle descent–denovation
- A new product/service begins its life cycle ascent–new innovation
The interesting aspect of this is the innovator and the denovator at the divergence are not necessarily the same individual.
Let’s look at the plot:
Here you can see the divergence. This is simply a divergence of the frame of reference not of the observer.
Interesting, this has me thinking about OODA Loops. It also has me thinking about Judo.