The 4 Fields of Industrial Design

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I am growing increasingly interested in Industrial Design and this recent article in Core77.com offers a taxonomy:

  • commercial design
  • responsible design
  • experimental design
  • discursive design

It never seems that those who give thought to a taxonomy ever go deeper.

I think my new company Cognitary.com does a better job.

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Scott Berkun: The Myths of Innovation

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(image credit: steuben.com)

One of my regular practices is to reread books that I consider of high quality.  The Myths of Innovation by Scott Berkun was a great first read and now as I am working out my methodology and framework for my company, I decided to give it another go.

Scott’s book is great because, as someone attempting to innovate, I need the myths dispelled.  Innovation’s success depends upon your environment and persistence more than anything and Scott confirms that again and again with examples that dig deeper than the psuedo history of popular culture.

I highly recommend Scott’s book.