Seth Godin in his book, The Dip, gives good advice about quitting and sticking. However, unintentionally he creates a myth that there is a deviation in the power curve toward the cost benefit singularity. Bluntly, there ain’t. Once you commit yourself to the swing you will have to follow through whether you hit the ball or do not. The question to be asked before you start: once you pass through the singularity, will you have enough resources to push you all the way to pluralarity (call it ubiquity or commoditization). If you cannot make a successful projection to that accomplishment, you are going to take a dive not a dip.
A cost-benefit singularity (that’s the cost benefit to the customer) is a black hole, either you enter it or you don’t. As in baseball, you need a smooth power curve as you lead in, contact and a smooth power curve as you follow through. And don’t forget a smooth power curve as you lead into your run to the base, contact and a smooth power curve as you follow through.
A complete life cycle.
No Dip. If you take one, its bad physics and you’ll hurt yourself.
More about the physics here.