The Web: The Battle Against Luddite Search


In David A. Vise’s book The Google Story we are given a fairly clear picture of Google, Sergey Brin and Larry Page. Google, Sergey and Larry are in a never ending battle against Luddite search, Luddite business and Luddites in general.


I took the time to ask my mentor what Google’s secret was. The 83 year old retired executive answered, “Caring and sharing.”

The rest is commentary.