I was just reading here that Bill Gates has dropped his Facebook account. In fact, there is a general downward trend in the membership in Social Networking. Why is this? The primary reason is that social networking (observer) is not a goal (cause) in itself. It never has been.
If we think about social networking from a systems perspective, observers organize around a particular cause, then energy and mass, space and time networks arrange themselves subsequently. John Zachman is of the opinion that arranging the focuses in any order is the creation of a methodology, however I’ve concluded that there is only one methodology that works. Cause, Observer, Energy, Mass, Space and Time in that order and each is a network in itself.