Blue Hatting a Website

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Blue Hat in the Six Hats, Six Coats metaphor deals with convenience.  Blue Hat is the first impression your traffic gets–convenience of goals, networks, data, processes, people and times.  When it comes to the web, if any of these aspects of convenience are not met you are going to lose traffic before anything is captured by your website’s system.  Let’s look at each of these aspects in turn.  Edward de Bono calls this the data hat.

Blue Hat, Green Coat:  When are the the goals of the site clearly communicated.   This is the message your evangelists are getting out and getting out often.  Be it an SEO or a customer.

Blue Hat, Yellow Coat:  When is the site navigated?  If your audience is getting a garbled presentation on their browser, they are not going to stick around to figure it out.

Blue Hat, White Coat:  When is the data accessed?  Tables of data that obfuscate information through redundancy cause users eyes to glaze over and their index fingers to click the back button.

Blue Hat, Black Coat:  When are the processes activated?  Maintain a sense of orientation as any action is executed or the user will abort.

Blue Hat, Red Coat:  When do the personas use the site?  Don’t be innovative if your users are averse to innovation.

Blue Hat, Blue Coat: When is performance required?  If you are taking too long to load flash or dowload data and traffic is cutting and running it’s time to consider communicating in different formats or increasing bandwidth.

This is Blue Hat for a website.  Blue Hat metaphors are equally applicable in any system you are working with be it business, government, not-for-profits, media or technology.

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One Response to “Blue Hatting a Website”

  1. Redhatting a Website « relationary Says:

    […] This is the Red Hat of the Six Hats, Six Coats metaphor.  In the last post I discussed the Six Hats, Six Coats Blue Hat which has nothing to do with Microsoft.  The Red Hat is about the closeness to the intuition of […]


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